What is content marketing?

As the name would suggest, content marketing is all about creating, publishing and promoting content online. Getting these three factors working correctly together can go a long way to delivering content marketing success.

The Content Marketing Institute defines this marketing method, which is also known as inbound marketing, as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Knowing what it means is a good start, but understanding how to implement it to return measurable results is what really counts. Here are some possible tactics by which to approach each stage of the content marketing process: 

What is content marketing?

Creation

Content marketing with BBI Brandboost

Knowing what sort of content to produce to yield a positive response from your target audience is important. And do not forget, content is more than just the written word. Conveying the perfect message can be done in numerous ways, such as social media posts, video content, blog posts or the creation of detailed informative PDF guides. Everything a user can see on a page is content - layout, images and words. Spending extra time crafting your piece of content and analysing its likely impact on target audiences can prove invaluable.

Publishing

The initial platform of choice where your content will be published can affect the performance. If you have produced an extensive video it will be counterproductive to have it placed somewhere where the load time will be slow. The same can be said of the publication of images. Having them the right sizes for the chosen destination site will enhance the user experience and appeal of the content. 

Content marketing services

Promotion

Content marketing skills

Once a piece of content has been published it is vital that it gains as much exposure as necessary to reach its intended audience. This can be achieved through social media, email marketing or other forms of promotion. Basically, wherever your audience will see your work is where it should be promoted. 

Here at BBI Brandboost we believe that the quality of content is paramount and is at the heart of everything we do. If you are in need of a specialist content marketing agency to deliver your campaign successfully, we would be happy to hear from you

Latest News

Page 1 of 40 FirstPrevious [1]

Contact BBI Brandboost

  • In order to ensure that contacts you receive from BBI Brandboost conform to your wishes and your rights under GDPR privacy regulations, please click the boxes below to signify your requirements. We confirm that your information will be kept in total privacy and will not be shared with any third party:

BBI Brandboost

MPS & BBI International Ltd
Peerland House
207 Desborough Road
High Wycombe
Buckinghamshire
HP11 2QL

Tel: 01494 452 600
Email: info@bbi.co.uk
Monday - Friday: 8.45am to 5.15pm

Registered Office

7/8 Eghams Court
Boston Drive
Bourne End
Buckinghamshire
SL8 5YS

Registered in England and Wales
Company Registration Number: 3433801
VAT Number: 669-4576-74

Web Design