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A hung Parliament equals uncertainty equals a bad situation for business, so received wisdom goes. That is not necessarily the case and cloud of uncertainty does in fact have a very bright silver lining
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As we wake up this morning to a hung Parliament, it is clear that belief in the Tory's grasp of social media advertising was misplaced. So where did it all go wrong? We hear so much about targeting when marketers speak. There is more data than ever before...
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