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A drop in website traffic can be concerning, particularly if your website plays a key role in generating enquiries or sales.

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Answer Engine Optimisation (AEO) is about structuring your content so it can be understood, extracted and presented clearly by AI systems.

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B2B buyers are changing and sales must change with them. According to Gartner 67% of buyers prefer not to engage with a sales rep early on.

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At BBI, we measure SEO performance in a way that connects search data to real business outcomes.

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Small and medium sized businesses can use AI tools to improve efficiency, decision making and customer experience.

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Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.

26Aug

A to Z of Marketing - V is for Video

Andrew Libra | 26 Aug, 2025 | Return|

From attracting new prospects to building stronger relationships with existing customers, video helps brands cut through the noise and communicate with impact.

About the Author

Andrew Libra

As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Find out more about Andrew...