Within our team of online communications and marketing specialists, public relations is a core competence, particularly in the B2B environment. We have a long experience of implementing PR programmes for clients in business, industry and professional fields, frequently in tandem with web and social media services. We also pride ourselves on having a strong focus, an ability to plan strategically and to act tactically.
We use our PR expertise in many ways, ensuring that PR objectives are prioritised in online content we produce, including for the social networks. With the public increasingly looking to new sources for their news and information, it is important to have a complete view and knowledge of the communication channels available and which ones are best suited for a given story and a specific client.
It is also essential to be able to recognise the invaluable PR spin-offs that can be created from high quality web content and online marketing material such as newsletters. We frequently find that clients are unaware that some activities they undertake are highly newsworthy and of public interest. Case studies are a prime example, often having implications which extend beyond the client’s specific industry sector. Opportunities for gaining wider recognition, say from decision makers and influencers in important vertical or niche markets, can frequently be missed.
At BBI Brandboost, we have the experience to create the right angles and narratives to appeal to the audiences of the news, consumer, business, professional or technical media being approached. We have the contact building capabilities to open up opportunities for your spokespeople to share their expertise and opinions with your target audiences.