Social media can be a vital marketing asset to use. If utilised correctly, you will be able to drive traffic to your site by targeting potential users on the channels you know they prefer. Social networks can help to engage target audiences with your business and its objectives and enhance brand awareness.
Strategy: Choosing the right channel
There are a host of platforms which you can use, such as Snapchat, Twitter, Facebook, LinkedIn and Instagram. They can offer a massive range of audiences to reach out to. However you could end up wasting time and effort sending messages out into an empty void if your target audiences do not use a given specific social media channel. The best approach is to identify the channels that are used by your target audiences and to focus on producing content which is suitable for those channels.