As the name would suggest, content marketing is all about creating, publishing and promoting content online. Getting these three factors working correctly together can go a long way to delivering content marketing success.
The Content Marketing Institute defines this marketing method, which is also known as inbound marketing, as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Knowing what it means is a good start, but understanding how to implement it to return measurable results is what really counts. Here are some possible tactics by which to approach each stage of the content marketing process: