Senior Web Developer & Accessibility Champion
Hayden is an accomplished, forward-thinking Web Developer who has been a driving force behind the digital solutions at BBI Brandboost since 2011. With over a decade of hands-on agency experience, he specialises in developing websites that aren't just visually stunning, but are scalable, secure, and built to perform over the long term.
Hayden’s technical versatility spans a vast professional spectrum. Having cut his teeth mastering WordPress, he seamlessly navigates complex ecosystems ranging from enterprise-level DNN platforms to cutting-edge, modern frameworks like AstroJS. His portfolio reflects this adaptability, featuring successful deployments for everything from agile, boutique brands to sprawling multinational organisations.
Beyond standard development, Hayden is deeply passionate about future-proofing the web. He is a fierce advocate for inclusive design, driving digital change by ensuring accessibility is baked into the foundation of every project, not added as an afterthought. Solidifying this expertise, he is currently pursuing advanced industry credentials with the International Association of Accessibility Professionals (IAAP), working toward both CPACC (Certified Professional in Accessibility Core Competencies) and WAS (Web Accessibility Specialist) certifications to achieve the elite CPWA status.
Whether he is optimising user experience, streamlining codebases, or leading integrated campaigns, Hayden bridges the gap between complex engineering and human-centric digital experiences.
Core Specialisms
- Full-Stack Web Development: Custom WordPress & Gutenberg ecosystems, DNN solutions, and high-performance frameworks like AstroJS.
- Digital Accessibility & Inclusive Design: Expert implementation of WCAG standards, structural A11y, and inclusive UX patterns.
- Performance & UX Optimisation: Auditing and refining core web vitals, speed optimization, and seamless user journeys.
- Scalable Architecture & Security: Building robust, maintainable infrastructures designed to scale with organisational growth.
