The world of structured data is riddled with misunderstandings because too many developers and content managers rush in waving their JSON-LD flags without pausing to consider the fundamental architecture that Google actually cares about.

Marks & Spencer (M&S) has launched a new campaign, ‘Make an Understatement’, focused on both men’s and women’s underwear. The campaign has been widely reported as the retailer’s first dedicated men’s underwear campaign in a decade—but is that really the full picture?