Even the best products don’t always get the reception they deserve.

The world of structured data is riddled with misunderstandings because too many developers and content managers rush in waving their JSON-LD flags without pausing to consider the fundamental architecture that Google actually cares about.

Marks & Spencer (M&S) has launched a new campaign, ‘Make an Understatement’, focused on both men’s and women’s underwear. The campaign has been widely reported as the retailer’s first dedicated men’s underwear campaign in a decade—but is that really the full picture?

Strategic distraction through positive PR is a well-known crisis management technique that many brands should be prepared to deploy when faced with negative publicity.

Without a clear and compelling brand identity, businesses risk blending in rather than standing out.

Digital PR is a strategy designed to bolster a brand's online presence and reputation. It seamlessly blends traditional PR techniques with the digital landscape. Activities encompass online press release distribution, social media engagement, influencer collaborations, and content marketing – all working together to increase brand awareness and build trust.The core objective of digital PR is to reach a wider online audience, enhance search engine rankings through high-quality backlinks...