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Is WooCommerce Suitable for Larger Businesses?
Is WooCommerce Suitable for Larger Businesses?
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With the right setup, WooCommerce can support large scale ecommerce operations effectively.

Why Does a Website Need a Consent Management System?
Why Does a Website Need a Consent Management System?
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Without a consent management system in place, many websites unknowingly collect data before consent is given.

Why Has My Website Traffic Dropped?
Why Has My Website Traffic Dropped?
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A drop in website traffic can be concerning, particularly if your website plays a key role in generating enquiries or sales.

Why Is AEO Important for Voice and AI Search?
Why Is AEO Important for Voice and AI Search?
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Answer Engine Optimisation (AEO) is about structuring your content so it can be understood, extracted and presented clearly by AI systems.

B2B buyers are changing and sales must change with them
B2B buyers are changing and sales must change with them
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B2B buyers are changing and sales must change with them. According to Gartner 67% of buyers prefer not to engage with a sales rep early on.

How to Measure SEO Success
How to Measure SEO Success
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At BBI, we measure SEO performance in a way that connects search data to real business outcomes.

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Archive by author: Jason FreemanReturn

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...
A to Z of Marketing - I is for Influencer Marketing
27May

A to Z of Marketing - I is for Influencer Marketing

Jason Freeman | 27 May, 2025 |
Influencer marketing explained in plain English. In Episode 49 of Beyond The Click, we explore how businesses of all sizes can benefit from influencer partnerships.
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You're Probably Nesting Schema Markup Wrong (But Don’t Worry, We're Here to Help)
15May

You're Probably Nesting Schema Markup Wrong (But Don’t Worry, We're Here to Help)

Jason Freeman | 15 May, 2025 | schema, entities, web development, content marketing |
The world of structured data is riddled with misunderstandings because too many developers and content managers rush in waving their JSON-LD flags without pausing to consider the fundamental architecture that Google actually cares about.
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