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Do not blindly accept automated ads recommendations
Do not blindly accept automated ads recommendations
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Automated ads recommendations might look helpful, but it is important not to treat them as instructions that must be followed.

A to Z of Marketing - W is for WordPress
A to Z of Marketing - W is for WordPress
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In Episode 63 of Beyond the Click – and Episode 23 in our A to Z of Marketing – Andrew lifts the lid on a critical but often overlooked topic: WordPress maintenance.

A to Z of Marketing - V is for Video
A to Z of Marketing - V is for Video
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From attracting new prospects to building stronger relationships with existing customers, video helps brands cut through the noise and communicate with impact.

Digital Self-Serve Channels for B2B
Digital Self-Serve Channels for B2B
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Give your B2B customers autonomy with digital self-serve channels. We design and build portals, configurators, and tools that shorten sales cycles.

A to Z of Marketing - U is for Umbraco
A to Z of Marketing - U is for Umbraco
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If you're looking for a powerful, flexible and user-friendly content management system (CMS), this video is your complete introduction to Umbraco.

How to Regain Website Visibility
How to Regain Website Visibility
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If your website’s search presence has taken a hit, don’t wait for traffic to return on its own.

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27May

A to Z of Marketing - I is for Influencer Marketing

Jason Freeman | 27 May, 2025 | Return|

Influencer marketing has grown far beyond its celebrity roots. In Episode 49 of Beyond The Click, Jason explores how brands – including those in B2B sectors – can successfully collaborate with trusted voices to build awareness and drive action.

It’s not about chasing the biggest follower counts or the flashiest platforms. It’s about finding people who already have the attention of your audience and working with them in a way that feels natural, relevant, and authentic.

Here’s what you’ll learn in this three-minute episode:

  • What influencer marketing really means today
  • Why micro-influencers often deliver better ROI than big names
  • The importance of trust, engagement, and transparency
  • How to approach influencer campaigns strategically

From LinkedIn thought leaders to niche YouTubers and Instagram reviewers, the opportunities are wide-ranging – as long as your goals are clear and the partnership is the right fit.

🎥 Watch the episode here

For more digital marketing insights, explore our full A to Z of Marketing series or get in touch to discuss how influencer marketing could work for your business.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...