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A to Z of Marketing - P is for PPC
A to Z of Marketing - P is for PPC
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PPC can take you from invisible to top of Google in the space of an afternoon – but is it still worth the cost?

A to Z of Marketing - O is for Optimisation
A to Z of Marketing - O is for Optimisation
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In this video, Andrew from BBI Brandboost explains 10 essential ways to optimise your website for better visibility in Google and other search engines.

How to Increase Google Search Results
How to Increase Google Search Results
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Want to show up more on Google? Discover practical ways to increase search visibility and drive better results with expert SEO guidance.

A to Z of Marketing - N is for Navigation
A to Z of Marketing - N is for Navigation
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In this video, we explain why clear, well-structured website navigation is essential for helping users find the information they need.

Green, Clean and Ready to Be Seen: How BBI Brandboost is Driving Sustainable Marketing
Green, Clean and Ready to Be Seen: How BBI Brandboost is Driving Sustainable Marketing
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At BBI Brandboost, we believe in delivering high-impact digital marketing without leaving a heavy footprint on the planet. For us, going green isn’t a PR exercise – it’s simply the right thing to do. And we’re proud to share the steps we’ve taken (and are still taking) to build a more sustainable future for our agency, our clients, and our community.

A to Z of Marketing - M is for Marketing Mix
A to Z of Marketing - M is for Marketing Mix
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What really drives successful marketing? It all starts with getting the fundamentals right – and that means mastering the Marketing Mix.

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27May

A to Z of Marketing - I is for Influencer Marketing

Jason Freeman | 27 May, 2025 | Return|

Influencer marketing has grown far beyond its celebrity roots. In Episode 49 of Beyond The Click, Jason explores how brands – including those in B2B sectors – can successfully collaborate with trusted voices to build awareness and drive action.

It’s not about chasing the biggest follower counts or the flashiest platforms. It’s about finding people who already have the attention of your audience and working with them in a way that feels natural, relevant, and authentic.

Here’s what you’ll learn in this three-minute episode:

  • What influencer marketing really means today
  • Why micro-influencers often deliver better ROI than big names
  • The importance of trust, engagement, and transparency
  • How to approach influencer campaigns strategically

From LinkedIn thought leaders to niche YouTubers and Instagram reviewers, the opportunities are wide-ranging – as long as your goals are clear and the partnership is the right fit.

🎥 Watch the episode here

For more digital marketing insights, explore our full A to Z of Marketing series or get in touch to discuss how influencer marketing could work for your business.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...