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How often should a business send emails?
How often should a business send emails?
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The right frequency depends on your audience, your objectives, and the value you’re providing.

Can You Redesign an Existing Brand Without Losing Its Identity?
Can You Redesign an Existing Brand Without Losing Its Identity?
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A brand redesign can feel like a balancing act. On one side, there is the need to modernise, stay relevant, and respond to changes in the market. On the other, there is the risk of alienating existing customers by moving too far away from what made the brand recognisable and trusted in the first place.

Who Can Benefit from CMS Training?
Who Can Benefit from CMS Training?
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CMS training is often seen as a technical extra, but in reality it delivers practical benefits across a wide range of roles and organisations.

How Often Should a Business Post on Social Media?
How Often Should a Business Post on Social Media?
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For most businesses, especially in B2B, it can be better to post less often with something worth saying than to post frequently just to fill the feed.

What is a Consent Management Platform?
What is a Consent Management Platform?
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A Consent Management Platform (CMP) is a tool that helps businesses collect, manage and record user consent for data collection on their website.

The Death of the Keyword: Why Consultative Ads are the Future of UK Search
The Death of the Keyword: Why Consultative Ads are the Future of UK Search
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Google Search is changing from a list of links to a digital advisor. Discover what "Consultative Ads" mean for UK brands, how AI Overviews are shifting consumer intent, and how to prepare your Google Ads strategy for the "Death of the Keyword" in 2026.

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27May

A to Z of Marketing - I is for Influencer Marketing

Jason Freeman | 27 May, 2025 | Return|

Influencer marketing has grown far beyond its celebrity roots. In Episode 49 of Beyond The Click, Jason explores how brands – including those in B2B sectors – can successfully collaborate with trusted voices to build awareness and drive action.

It’s not about chasing the biggest follower counts or the flashiest platforms. It’s about finding people who already have the attention of your audience and working with them in a way that feels natural, relevant, and authentic.

Here’s what you’ll learn in this three-minute episode:

  • What influencer marketing really means today
  • Why micro-influencers often deliver better ROI than big names
  • The importance of trust, engagement, and transparency
  • How to approach influencer campaigns strategically

From LinkedIn thought leaders to niche YouTubers and Instagram reviewers, the opportunities are wide-ranging – as long as your goals are clear and the partnership is the right fit.

🎥 Watch the episode here

For more digital marketing insights, explore our full A to Z of Marketing series or get in touch to discuss how influencer marketing could work for your business.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...