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The Developer’s Dilemma: When AI Helps — and When It Hurts
The Developer’s Dilemma: When AI Helps — and When It Hurts
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Artificial Intelligence has become a familiar presence in almost every developer’s workflow. According to the 2025 Stack Overflow Developer Survey, 84% of developers are using or plan to use AI tools.

Google’s August 2025 Spam Update
Google’s August 2025 Spam Update
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Google completed its August 2025 spam update on 22nd September, following a 27 day rollout that began on 26th August.

From the Championship to the Top Flight: What Start-Ups Can Learn from Newly Promoted Teams
From the Championship to the Top Flight: What Start-Ups Can Learn from Newly Promoted Teams
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Each season, the Premier League welcomes three new clubs from the Championship. Often, those promoted sides quickly find themselves out of their depth. Last year, Leicester, Ipswich and Southampton went straight back down. The year before, it was Luton, Burnley and Sheffield United who could not survive the step up.

A to Z of Marketing - Z is for Zero Click Searches
A to Z of Marketing - Z is for Zero Click Searches
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In this episode, Andrew breaks down one of the most misunderstood – yet pivotal – shifts in digital behaviour: Zero Click Searches.

UK Secures £31bn Tech Investment led by Microsoft
UK Secures £31bn Tech Investment led by Microsoft
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The UK has secured its largest-ever technology investment package, with Microsoft committing an unprecedented £22 billion over the next four years to strengthen Britain’s artificial intelligence (AI) and digital infrastructure.

When Your Product Gets Misunderstood – Turning Confusion into Clarity
When Your Product Gets Misunderstood – Turning Confusion into Clarity
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Even the best products don’t always get the reception they deserve.

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27May

A to Z of Marketing - I is for Influencer Marketing

Jason Freeman | 27 May, 2025 | Return|

Influencer marketing has grown far beyond its celebrity roots. In Episode 49 of Beyond The Click, Jason explores how brands – including those in B2B sectors – can successfully collaborate with trusted voices to build awareness and drive action.

It’s not about chasing the biggest follower counts or the flashiest platforms. It’s about finding people who already have the attention of your audience and working with them in a way that feels natural, relevant, and authentic.

Here’s what you’ll learn in this three-minute episode:

  • What influencer marketing really means today
  • Why micro-influencers often deliver better ROI than big names
  • The importance of trust, engagement, and transparency
  • How to approach influencer campaigns strategically

From LinkedIn thought leaders to niche YouTubers and Instagram reviewers, the opportunities are wide-ranging – as long as your goals are clear and the partnership is the right fit.

🎥 Watch the episode here

For more digital marketing insights, explore our full A to Z of Marketing series or get in touch to discuss how influencer marketing could work for your business.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...