When we talk about increasing Google search results, what many people are really asking is: “How can I get my website to show up more often, and in better positions, on Google?” It’s a common question, and the answer lies in improving your website’s visibility through search engine optimisation (SEO).
Here’s a breakdown of what that involves.
Know What You Want to Rank For
It all starts with understanding what your audience is searching for. Keyword research is a core part of any SEO strategy. By identifying the terms and questions your potential customers are typing into Google, you can shape your website content to match.
This doesn’t mean stuffing pages with keywords. Google has long since moved on from that. Instead, it’s about relevance: answering the right queries with high-quality, helpful content.
Improve Your On-Page SEO
Every page of your website should have a clear focus. This includes:
- A descriptive title tag
- A compelling meta description
- Proper heading structures (H1, H2s, etc.)
- Internal links to other relevant pages on your site
Images should also have descriptive alt text, and all pages should load quickly.
Google’s aim is to deliver the best possible results to its users, so your pages need to offer value and be easy to navigate.
Write for People First, Not Just Search Engines
It’s tempting to write content purely to rank, but Google’s algorithm increasingly favours pages that demonstrate expertise and clarity. If your site contains useful, well-structured information that helps users solve a problem or make a decision, you’re on the right track.
This is especially true if you’re targeting educational or how-to queries. Answering them clearly and directly can even land you in an AI overview or featured snippet, which sit above the traditional search results.
Make Use of Structured Data
Adding structured data (also known as schema markup) to your website helps Google understand the context of your content. It’s what allows certain pages to appear with rich snippets.
While structured data doesn’t guarantee higher rankings, it can increase your chances of appearing more often and in more eye-catching formats.
Build High-Quality Backlinks
A strong signals for Google is how many other reputable sites link to yours. Backlinks act as a vote of confidence. You can build these through PR, outreach, creating shareable content, or listing your business in trusted directories.
Looking to Improve Your Search Visibility?
If you want your business to show up more often on Google and attract better quality traffic in the process, we can help. At BBI Brandboost, our SEO services are tailored to your goals, your audience, and your market. Whether you’re starting from scratch or looking to refine your current strategy, we’ll work with you to increase your visibility and deliver real business results.
Explore our SEO services today