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What Makes a High-Performing B2B Website?
What Makes a High-Performing B2B Website?
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A B2B website needs to build trust, communicate expertise, answer questions clearly, and guide potential customers towards making contact.

SEO vs PPC – Which Should Your Business Prioritise?
SEO vs PPC – Which Should Your Business Prioritise?
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Businesses looking to improve online visibility are often faced with an important question: should they invest in SEO or PPC?

When Is It Time To Redesign Your Website?
When Is It Time To Redesign Your Website?
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If your website is generating good levels of traffic, but not delivering results, then it might be time for a redesign.

The Art of the Alt: What Makes a Good Alt Tag (and Why Your SEO Depends on It)
The Art of the Alt: What Makes a Good Alt Tag (and Why Your SEO Depends on It)
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For years, digital marketers have treated the humble image alt tag as a convenient dumping ground for keyword stuffing, while web developers have viewed it strictly as a tedious technical compliance checkbox.

Digital Marketing for Transport and Logistics Companies: Turning Capability into Enquiries
Digital Marketing for Transport and Logistics Companies: Turning Capability into Enquiries
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BBI Brandboost helps logistics companies create structured digital marketing strategies that turn capability into clear, compelling messaging.

Website Design for Pharmaceutical Companies: Building Trust from the First Visit
Website Design for Pharmaceutical Companies: Building Trust from the First Visit
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BBI Brandboost designs and builds websites for pharmaceutical and bio-science companies that prioritise clarity, credibility, and performance.

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14Jul

A to Z of Marketing - P is for PPC

Jason Freeman | 14 Jul, 2025 | Return|

PPC can take you from invisible to top of Google in the space of an afternoon – but is it still worth the cost?

About the Author

Jason Freeman
Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...