The Mission
Marry Abroad Simply wanted to increase leads and sales, improve online visibility, and outrank their competitors in a highly competitive sector.
They also needed to ensure their Facebook Ads campaign was cost effective and responsive to fast changing legal and political circumstances in the destination wedding market.
The Work
We began by rebuilding the Facebook Ads campaign from the ground up. Introducing fresh creative, refining targeting, and continually adjusting the strategy to improve click through rates (CTR) and drive quality enquiries. Ad copy was kept up to date to reflect changing offers, legal processes and seasonal messaging. Careful budget control meant the campaign could scale efficiently without overspend.
In parallel, our SEO programme included the regular publication of blog articles and landing pages, keyword tracking and content optimisation. Technical improvements were made to enhance site performance and indexing. We also identified and pursued backlink opportunities through guest blogs, and helped launch a new service in an additional target country with dedicated, well optimised content.
A key part of our approach was understanding the client's unique offering and tailoring our strategies accordingly. We looked at avoiding the pitfalls of one size fits all marketing plans. As the client put it:
“They took the time to actually find out about our business and how it works, our worries, things we had tried and failed... Rather than dismissing us and trying to use a 'one size fits all' SEO plan, they took everything we said on board.”
The Outcome
Organic search performance saw a marked uplift, with users up 33.8% and sessions rising 56.9%. Our SEO efforts also secured multiple featured snippets, including for terms relating to the new country launch, and visibility for key terms continues to grow.
Meanwhile, Facebook Ads delivered consistent results, enabling the client to achieve their highest ever month of enquiries. Campaigns remain within budget and continue to produce a strong CTR and return on investment.
The client’s feedback reflects the strength of the partnership:
“Quite frankly they have saved us huge issues many times by being so reactive and proactive… You can tell they are a really well functioning team who pride themselves on customer service, and I feel like they are treating my business and its goals as if it was their own.”