A client initially joined Brandboost Credits to cover three core services: SEO, social media management, and Google Ads. This combination provided a strong foundation, with organic improvements supported by consistent paid visibility and regular social engagement. During the early stages, Google Ads formed the bulk of their paid strategy.
Over time, shifts in audience behaviour and new opportunities within their sector prompted a review of their paid channels. Because the client was on the Brandboost Credits system, adapting their programme required no change in contract or budget – just a simple reallocation of credits.
Working closely with the client, we gradually redirected credits from Google Ads into Facebook advertising. The transition was smooth, cost neutral, and immediate in its impact. Facebook quickly became their strongest performing channel, generating a stream of high quality enquiries within the first few months. Its ability to reach niche audiences and deliver visually engaging campaigns proved to be an excellent fit for their offering.
The ongoing flexibility of Brandboost Credits allowed us to refine and scale Facebook campaigns rapidly, introducing fresh creative, targeted audiences, and timely seasonal pushes. Meanwhile, SEO and social media continued to strengthen their overall online presence, ensuring long term growth alongside the fast wins from paid activity.
This adaptable and multifaceted approach became the core of their marketing success, demonstrating how Brandboost Credits help clients pivot swiftly and invest in the activities that deliver the best return – without increasing costs or disrupting existing workflows.