Branding

Shaping brand identities for long lasting success

Shaping brand identities for long lasting success
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Branding & Designbreadcrumb separatorBranding

Branding

What is it?

What is it?

The thorough understanding of the brand identity of a business, or of any other organisation such as a charity or public sector service provider, is critical to any successful marketing strategies. 

Whether launching a new brand into the marketplace or building upon the presence and market positioning of an existing brand, a marketing agency needs to display a degree of knowledge across a range of subject areas and communication channels. A brand identity is much more than just an attractive logo and a catchy strapline.

The term brand represents the character of an organisation holistically: the quality of its products and services, its objectives, policies, ethical values and the personality of its people. BBI Brandboost realises that every B2B or B2C client is an individual entity requiring a unique strategy to promote its positive features and the benefits of putting confidence in its activities.

Make your brand a success

Work with BBI Brandboost

Work with BBI Brandboost

Through consultation with clients and in-depth industry research, we look intensively into an organisation’s past and present achievements and its aspirations for the future. We focus on analysing a company’s target audiences, relevant demographics and competitive positioning within its industry sector. This enables us to create successful messaging that is consistent with how a brand wishes to be viewed.

The digital environment now offers a wide range of communication channels, both from traditional press and broadcasters and via social media. To be effective across a number of channels, messages posted may require a different tone to appeal to the users of the channel but they need to be consistent with a brand’s values and corporate guidelines. Some businesses have chosen to bandwagon on trending controversial topics which may have gained the publicity but little else!

Successful management of a brand identity is an ongoing process that needs to adjust and redefine itself in line with evolving customer aspirations, trends in the marketplace and changing objectives over time of the business or organisation itself. Nevertheless, the consistency of a brand’s core identity needs to be guarded. This range of demands requires experienced brand strategists to manage.  

Frequently asked questions

Branding is far more than just a logo or a catchy tagline. It's the strategic process of crafting a unique identity and personality for your business, encompassing everything from your visual elements to your messaging and customer experience. It's about creating a lasting impression and forging an emotional connection with your audience.

A strong brand differentiates you from competitors, builds trust and loyalty, and ultimately drives business growth. It shapes how people perceive your company, influencing their decisions to engage with your products or services. Whether you're a start-up seeking to make a splash or an established business looking to revitalise your image, investing in branding is essential for long-term success.

At BBI Brandboost, we're passionate about helping businesses unlock their full brand potential. We offer a comprehensive suite of branding services, from crafting compelling brand identities and developing brand guidelines to creating captivating marketing materials and digital experiences.

Our team of experienced brand strategists and designers will work closely with you to understand your business, target audience, and market landscape. We'll then develop a tailored branding strategy that reflects your unique values and resonates with your customers. We'll guide you through every step of the process, ensuring your brand is consistently represented across all touchpoints and leaves a lasting impression.

A successful brand strategy encompasses several key components that work together to create a cohesive and impactful brand experience. It starts with a clear understanding of your brand purpose, values, and target audience. From there, we'll develop a compelling brand story that captures the essence of your business and resonates with your customers.

We'll also craft a distinctive visual identity, including your logo, colour palette, and typography, that visually represents your brand and sets you apart from the competition. We'll define your brand voice and messaging, ensuring consistency and clarity across all communication channels. Finally, we'll help you implement your brand strategy across all touchpoints, from your website and marketing materials to your customer service interactions.

The timeline for developing a brand strategy can vary depending on the complexity of your project and the level of collaboration involved. However, we typically recommend allocating at least a few weeks to ensure a thorough and well-considered approach.

We believe in taking the time to truly understand your business and its unique challenges and opportunities. We'll conduct in-depth research, engage in creative brainstorming sessions, and work closely with you to refine your brand strategy until it perfectly reflects your vision.

We recommend conducting regular brand audits to assess how your brand is performing and identify any areas for improvement.

Staying abreast of market trends and consumer preferences is also crucial. By adapting your brand strategy to reflect these changes, you can ensure your brand remains appealing and resonates with your target audience. We're here to support you every step of the way, offering ongoing guidance and expertise to help your brand evolve and thrive in the ever-changing marketplace.

Establishing character

Discover the power of effective branding. We will craft a unique identity that resonates with your audience and sets you apart from the competition.

Contact BBI

What our clients say about us

Feel the love for our technical and creative expertise

Beverley Gold

Our organisation has worked with BBI Brandboost for many years. They have provided excellent service.

They respond to emails, they provide advice and their services are value for money. We would not hesitate to recommend them to anyone looking for a professional company who will take you to the next level.

 

Steph B

It has been a pleasure working with the team at BBI - they are professional, hard-working and take the time to understand our needs and find the best possible solutions to support. I have worked with BBI on a number of large scale and small scale projects - no matter what the size of the project they take the time and care to get things right.

Rick Pearce

Outstanding service from a team of professionals that really know how to help a business take steps to transform their digital presence.  Highly responsive and their commitment to do the best for their clients really comes through.  Great videos to complement the self editing and development of your website.  Went out of their way to help.  Highly recommend.

Roy Kinch

BBI have been extremely skilful in design, new websites, website amends and Google Adwords for us at ABK, we would highly recommend them to any type of business who need a professional profile on the internet.

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