Being Rapidly Responsive for Higher Search Ranking
In his recent blog for Search Engine Watch1, Jay Taylor gave three very valid reasons for opting for RWD:
- Recommended by Google: “Google States that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.”
- One website, many devices: “One of the most appealing characteristics of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes.”
- Easier to manage: “Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.”
This article also mentions another important factor in Google’s appreciation of RWD. “Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with and link to than content that lives on a separate mobile site.”
In April 2010, Matt McGee reported in Search Engine Land2 that “Site Speed is now a ranking factor in Google’s algorithm” but goes on to say that “Google also cautions site owners not to sacrifice relevance in the name of faster web pages and even says this new ranking factor will impact very few queries.”
Well, that was nearly four years ago and times have changed. It’s now time to fast forward to a post on a Google patent3 granted on 4th February 2014. This states that “Given two resources that are of similar relevance to a search query, a typical user may prefer to visit the resource having the shorter lead time.”
At BBI Brandboost, we were determined on launching our new website that user experience (UX) should be of the same quality on all devices while also maintaining fast loading times. Content should be excellent and be fully visible to the web visitor as rapidly as possible, enhancing UX while optimising SEO benefits. In particular, we did not want our vibrant images reduced to the size of a postage stamp at the corner of the screen when presented on a smartphone.
There is a tremendous benefit in using a website hosting company with skills and resources to provide quality services and we were able to use our own in-house capabilities and powerful server technology for our own benefit as we do for our clients on a daily basis. This allowed us to come up with a technical solution which made our high quality high resolution images behave like low resolution versions in terms of load speed.
Then we tested our website on Google Page Speed Insights and came out with great results! But don’t take our word for it or even our trial by Google. Take a look at our site on any device and assess the UX for yourself.
Then, if you feel our expertise in RWD and SEO could benefit your business, please contact BBI Brandboost on 01494 452600, by email or through the Live Chat Function on our website.
- 3 Reasons Why Responsive Web Design is the Best Option for Your Mobile SEO Strategy
- It’s Official: Google Now Counts Site Speed as a Ranking Factor
- Google’s Patent on Site Speed as a Ranking Signal
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