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Small and medium sized businesses can use AI tools to improve efficiency, decision making and customer experience.

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Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.

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While there’s no single “correct” figure, there are sensible ways to approach PPC budgeting so your spend delivers meaningful results rather than guesswork.

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UX focuses on how someone experiences your website, while UI is the visual and interactive layer of a website.

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A website can look great and still fail to convert. This is because users may struggle to interact with your site.

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The right frequency depends on your audience, your objectives, and the value you’re providing.

29Apr

A to Z of Marketing - E is for Email Marketing

Jason Freeman | 29 Apr, 2025 | Return|

 

In this short video from our A to Z of Marketing series, we explore why email remains one of the most effective tools in the digital marketing toolbox. From measurable results to personalised customer journeys, email marketing continues to deliver value where it counts: directly in the inbox.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...