So, you've got a website, but now you need potential customers to discover it! There are numerous strategies to achieve this, and we will tell you how you can drive more traffic to your website for free.
The higher your website ranks in Google search results, the better. As someone who frequently uses Google for product and service searches, you're likely aware that most users seldom venture beyond the first page or two of search results. Typically, the top four links on page one are ads, denoted by the "Ad" label. These sites use Google Ads, a pay-per-click (PPC) advertising tool. While effective, not all business owners may be willing to invest in this service.
What are organic search results?
Organic search results, also known as natural search results, are unpaid results displayed on search engines like Google in response to user queries. These listings, positioned below the ads, are ranked based on relevance to the search term. But how can you elevate your website to the top of organic search results? It requires time, effort, and perseverance.
Search Engine Optimisation (SEO)
Search Engine Optimisation involves enhancing the quality and quantity of unpaid traffic to your website. From content quality to user experience, here are some effective SEO strategies to achieve robust rankings in 2022.
Craft Quality Content
Google prioritises high-quality, relevant content when ranking websites. Ensure your content incorporates keywords—phrases users’ type into search engines. Write for your audience, avoiding unnecessary jargon. Regularly updating your website with new content through blogs or product/service pages enhances indexing frequency and ranking.
If time is a constraint, consider hiring a copywriter to create and upload content regularly.
Enhance Page Loading Speed
Users expect rapid page loading times. Utilise tools like Google Page Speed Insights, or other page speed test tools, to measure and improve loading speeds. For WordPress websites, numerous free plugins automate tasks like compression, code reduction, and image optimisation.
Backlinks
Backlinks, or inbound links, from other websites signal to Google the value of your content. Submit your website to online directories, engage in blog commenting and forum participation, or guest blog on other sites. Creating quality content encourages others to link back to your website.
Improve User Experience (UX)
Enhancing user experience is crucial for search rankings. Incorporate quality imagery, videos, and infographics to keep visitors engaged. Utilise white space for focus and legibility, avoiding intrusive elements like pop-ups.
If you need assistance improving your website's organic Google ranking please get in touch.