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The Death of the Keyword: Why Consultative Ads are the Future of UK Search
The Death of the Keyword: Why Consultative Ads are the Future of UK Search
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Google Search is changing from a list of links to a digital advisor. Discover what "Consultative Ads" mean for UK brands, how AI Overviews are shifting consumer intent, and how to prepare your Google Ads strategy for the "Death of the Keyword" in 2026.

What types of videos work best for marketing?
What types of videos work best for marketing?
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Whether you want to launch a new service, support your sales team or keep your brand visible on social media, the right video format can make all the difference.

The role of AI in Marketing
The role of AI in Marketing
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The value of AI lies in enhancing what teams can achieve such as enabling faster decisions, deeper insights, and more consistent performance.

Brandboost Credits: Marketing Made Flexible
Brandboost Credits: Marketing Made Flexible
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Brandboost Credits are designed to give your business the flexibility to handle all of this without the stress of fluctuating costs or rigid service contracts.

Strengthening Your Umbraco Website Security
Strengthening Your Umbraco Website Security
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Umbraco is a powerful and flexible CMS trusted by organisations across the UK and beyond. But like any CMS, it requires ongoing care to stay secure.

TYPO3 and E-Commerce Security
TYPO3 and E-Commerce Security
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TYPO3, as an enterprise level CMS, offers a strong security framework that supports the demands of online retailers.

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04Aug

A to Z of Marketing - S is for Social Media

Jason Freeman | 04 Aug, 2025 | Return|

In this episode of Beyond The Click, Jason tackles the truth behind Social Media Marketing – and it might sting a little.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...