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The role of an SEO agency

Bradley Rose | 19 Feb, 2024 | Return|

SEO Agency

If you're a business owner aiming to enhance your online presence and draw in more customers, you might have encountered the term "SEO agency." But what exactly does an SEO agency do?

Let's delve into the role of an SEO agency and how it can elevate your business.

Understanding SEO Agencies

An SEO agency specialises in optimising websites for search engines, primarily focused on improving visibility and ranking on search engine results pages (SERPs) for specific keywords and phrases. Through techniques like on-page optimisation, link building, content creation, and analytics, these agencies strive to enhance a website's performance.

Key Functions of an SEO Agency

  1. Keyword Research: An SEO agency initiates by researching keywords and phrases relevant to your target audience, analysing search volume, competition, and relevance to your business to create a list of target keywords.
  2. On-Page Optimisation: This involves tweaking your website to make it more search engine friendly by optimising Meta tags, headers, and content to incorporate target keywords and phrases while ensuring user-friendly design and structure.
  3. Link Building: Acquiring high-quality links from other reputable websites to your own is crucial for SEO. Agencies employ strategies like guest blogging, broken link building, and influencer outreach to obtain relevant and high-quality links.
  4. Content Creation: Content is king in SEO strategies. Agencies focus on crafting high-quality, engaging content optimised for search engines that also provides value to your audience through blog posts, articles, videos, infographics, etc.

Analytics and Reporting: Utilising analytics tools, agencies track website performance, including traffic, rankings, and conversion rates. Based on the data collected, they provide regular reports and optimisation recommendations.

Why Opt for an SEO Agency?

  1. Improved Online Visibility and Ranking: SEO agencies can bolster your website's visibility and ranking on SERPs, leading to increased traffic and potential customers.
  2. Expertise and Experience: With seasoned professionals, SEO agencies can develop and execute effective SEO strategies that yield tangible results.
  3. Cost-Effectiveness: Hiring an SEO agency can be more cost-effective than maintaining an in-house SEO team, providing comparable results without the overhead.

An SEO agency specialises in optimising websites for search engines to improve visibility and ranking on SERPs for specific keywords and phrases. Through various techniques and strategies, hiring an SEO agency can bring forth benefits such as enhanced online visibility and ranking, expertise, and cost-effectiveness.

For any inquiries regarding SEO, feel free contact us today

About the Author

Bradley Rose

Bradley Rose

As well as managing the SEO programmes for BBI Brandboost clients, Bradley is also one of our talented team of copywriters. These complementary capabilities ensure that online content enriched for SEO also engages target audiences and offers the highest quality UX. As our dedicated SEO specialist, he is an expert at research, analysis and implementation of the programmes we implement to enhance online visibility for our client brands.

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