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When to blow your green trumpet: A handy guide for companies

Jason Freeman | 09 Aug, 2023 | Return|

Ah, the delicate art of tooting your own eco-horn! In this bewildering world of greenwashing and token gestures, when is the right time for companies to jump on the sustainability soapbox and declare themselves saviours of the Earth? Fear not, for we've brewed a cup of carbon-neutral advice to help corporations navigate these treacherous waters.

No one wants their efforts labelled Greenwashing!


Greenwashing is the most vibrant example of corporate virtue signalling! Nothing warms the cockles of our hearts quite like a company gushing about their newfound commitment to saving the planet, all while conveniently ignoring their smoke-belching factories and plastic ocean dumps. It's like watching a magician pull a rabbit out of a hat, except the rabbit is a PR stunt and the hat is a mountain of empty promises.

Companies are as scared of the greenwashing label as they are of the prospect of impending ecological catastrophe - such is the fear of this badge of shame that many are now actively engaging in greenhushing; deliberately hiding their ultra-efficient light under an ethically-sourced bushel.

There are times when it is ok to shout about your company's steps to save the planet though. Here is our handy guide to them:

1. When You've Put Your Money Where Your Eco-Friendly Mouth Is:

Money talks! And it even speaks the language of the eco-warrior. If your investment in sustainability projects could make even Scrooge McDuck blush, you might just have something to brag about. Genuine action speaks louder than recycled paper press releases.

2. When You've Joined an Alliance to Battle Greenwashing:

If you've actively sought out third-party validation for your environmental efforts and emerged victorious, kudos! Display your certifications like battle scars and let the world know you're not just a knight in shining armour; you're the knight who's actually been slaying carbon-spewing dragons.

3. When Customers Line Up to High-Five Your Eco-Consciousness:

If your customers are showering you with praise for your legitimate sustainability endeavours, congrats! But remember, those cheers can quickly turn to jeers if your actions fall short of your grand claims. So, keep the momentum going.

In a nutshell

In this circus of corporate green posturing, audiences aren't fooled by mere acrobatics. They demand genuine commitment, tangible results, and the absence of smoke and mirrors. So, before companies trumpet their sustainability efforts, they first need to make sure their actions are harmonious with their tune. After all, actions speak louder than PR stunts.

Once those real actions have been taken, there is nothing wrong with telling the world - but care is needed!

Ready to Rise Above the Greenwash? Let's Talk!

If you find yourself teetering on the precipice of greenhushing, fearing the dreaded greenwashing label, we're here to offer you a lifeline. If your business has taken bona fide strides to shrink its environmental footprint, it's time to let your efforts bask in the limelight, without the fear of being branded a mere charlatan.

Contact us today to find out how we can help you proudly display your sustainability achievements, navigated by the compass of authenticity. Let's tell your story of real change, ensuring that your actions align with your words, and together, we'll cast a spotlight on a greener tomorrow.

About the Author

Jason Freeman

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

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