All Web Design Website Development Website Services App Development Branding and Design Marketing Services A to Z of Marketing AI
B2B buyers are changing and sales must change with them
B2B buyers are changing and sales must change with them
${PTime}

B2B buyers are changing and sales must change with them. According to Gartner 67% of buyers prefer not to engage with a sales rep early on.

How to Measure SEO Success
How to Measure SEO Success
${PTime}

At BBI, we measure SEO performance in a way that connects search data to real business outcomes.

How Can AI Benefit Small and Medium Sized Businesses?
How Can AI Benefit Small and Medium Sized Businesses?
${PTime}

Small and medium sized businesses can use AI tools to improve efficiency, decision making and customer experience.

How Can Video Marketing Improve SEO?
How Can Video Marketing Improve SEO?
${PTime}

Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.

How much should be spent on PPC advertising?
How much should be spent on PPC advertising?
${PTime}

While there’s no single “correct” figure, there are sensible ways to approach PPC budgeting so your spend delivers meaningful results rather than guesswork.

What’s the difference between UX and UI design?
What’s the difference between UX and UI design?
${PTime}

UX focuses on how someone experiences your website, while UI is the visual and interactive layer of a website.

MORE
25Apr

The A-Z of marketing: marketing explained simply

Andrew Libra | 25 Apr, 2025 | Return|

The A-Z of marketing: marketing explained simply

At BBI Brandboost, we believe marketing should be accessible, actionable, and maybe even a bit enjoyable. That’s why we’ve launched The A-Z of Marketing - a new podcast series from the team behind Beyond The Click.

Each short episode explores a different concept, term or tactic - one for every letter of the alphabet - to help demystify marketing jargon. Whether you're a small business owner, a marketing manager, or just curious about how things work behind the scenes, this series is designed to give you clarity, insight, and the occasional lightbulb moment.

Take a look at the episodes below, and we will regularly add an episode for each letter: 

A - What is AEO?
B - B2B Marketing
C - The 7 C’s of Digital Marketing
D - What is Demand Generation?
E - Email Marketing
F - Facebook Marketing
G - Growth Marketing
H - Hosting
I - Influencer Marketing
J - Journey Mapping
K - Key Performance Indicators
L - LinkedIn Marketing
M - Marketing Mix
N - Navigation
O - Optimisation
P - PPC
Q - FAQs
R - Remarketing
S - Social Media
T - TYPO3
U - Umbraco
V - Video Marketing
W - WordPress
X - X Marketing
Y - YouTube
Z - Zero Click Searches

If there’s a marketing term you’ve always wanted explained, feel free to drop us a message – we might just include it in an upcoming episode.

About the Author

Andrew Libra

As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Find out more about Andrew...