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A to Z of Marketing - P is for PPC
A to Z of Marketing - P is for PPC
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PPC can take you from invisible to top of Google in the space of an afternoon – but is it still worth the cost?

A to Z of Marketing - O is for Optimisation
A to Z of Marketing - O is for Optimisation
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In this video, Andrew from BBI Brandboost explains 10 essential ways to optimise your website for better visibility in Google and other search engines.

How to Increase Google Search Results
How to Increase Google Search Results
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Want to show up more on Google? Discover practical ways to increase search visibility and drive better results with expert SEO guidance.

A to Z of Marketing - N is for Navigation
A to Z of Marketing - N is for Navigation
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In this video, we explain why clear, well-structured website navigation is essential for helping users find the information they need.

Green, Clean and Ready to Be Seen: How BBI Brandboost is Driving Sustainable Marketing
Green, Clean and Ready to Be Seen: How BBI Brandboost is Driving Sustainable Marketing
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At BBI Brandboost, we believe in delivering high-impact digital marketing without leaving a heavy footprint on the planet. For us, going green isn’t a PR exercise – it’s simply the right thing to do. And we’re proud to share the steps we’ve taken (and are still taking) to build a more sustainable future for our agency, our clients, and our community.

A to Z of Marketing - M is for Marketing Mix
A to Z of Marketing - M is for Marketing Mix
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What really drives successful marketing? It all starts with getting the fundamentals right – and that means mastering the Marketing Mix.

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25Apr

The A-Z of marketing: marketing explained simply

Andrew Libra | 25 Apr, 2025 | Return|

The A-Z of marketing: marketing explained simply

At BBI Brandboost, we believe marketing should be accessible, actionable, and maybe even a bit enjoyable. That’s why we’ve launched The A-Z of Marketing - a new podcast series from the team behind Beyond The Click.

Each short episode explores a different concept, term or tactic - one for every letter of the alphabet - to help demystify marketing jargon. Whether you're a small business owner, a marketing manager, or just curious about how things work behind the scenes, this series is designed to give you clarity, insight, and the occasional lightbulb moment.

Take a look at the episodes below, and we will regularly add an episode for each letter: 

A - What is AEO?
B - B2B Marketing
C - The 7 C’s of Digital Marketing
D - What is Demand Generation?
E - Email Marketing
F - Facebook Marketing
G - Growth Marketing
H - Hosting
I - Influencer Marketing
J - Journey Mapping
K - Key Performance Indicators
L - LinkedIn Marketing
M - Marketing Mix
N - Navigation
O - Optimisation
P - PPC
Q - Coming soon...

If there’s a marketing term you’ve always wanted explained, feel free to drop us a message – we might just include it in an upcoming episode.

About the Author

Andrew Libra

As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Find out more about Andrew...