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Why Is AEO Important for Voice and AI Search?
Why Is AEO Important for Voice and AI Search?
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Answer Engine Optimisation (AEO) is about structuring your content so it can be understood, extracted and presented clearly by AI systems.

B2B buyers are changing and sales must change with them
B2B buyers are changing and sales must change with them
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B2B buyers are changing and sales must change with them. According to Gartner 67% of buyers prefer not to engage with a sales rep early on.

How to Measure SEO Success
How to Measure SEO Success
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At BBI, we measure SEO performance in a way that connects search data to real business outcomes.

How Can AI Benefit Small and Medium Sized Businesses?
How Can AI Benefit Small and Medium Sized Businesses?
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Small and medium sized businesses can use AI tools to improve efficiency, decision making and customer experience.

How Can Video Marketing Improve SEO?
How Can Video Marketing Improve SEO?
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Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.

How much should be spent on PPC advertising?
How much should be spent on PPC advertising?
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While there’s no single “correct” figure, there are sensible ways to approach PPC budgeting so your spend delivers meaningful results rather than guesswork.

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25Apr

A to Z of Marketing - C is for The 7 C's of Marketing

Andrew Libra | 25 Apr, 2025 | A to Z of Marketing | Return|

 

In Episode 3 of our A to Z of Marketing series, 'C' is for the 7 C’s of Marketing. We break down each one – from customer and content to credibility and consistency – showing how these principles help keep your strategy on course. Whether you're refreshing your brand or launching something new, the 7 C’s are worth checking off your list.

About the Author

Andrew Libra

As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Find out more about Andrew...