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For years, digital marketers have treated the humble image alt tag as a convenient dumping ground for keyword stuffing, while web developers have viewed it strictly as a tedious technical compliance checkbox.

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BBI Brandboost helps logistics companies create structured digital marketing strategies that turn capability into clear, compelling messaging.

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BBI Brandboost designs and builds websites for pharmaceutical and bio-science companies that prioritise clarity, credibility, and performance.

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BBI Brandboost helps travel companies take a more structured approach to digital marketing, so visibility turns into real opportunities.

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Over the years we have worked with companies of all sizes, across a wide range of industries, each with their own challenges, audiences and goals.

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The AI content gold rush has hit a digital tripwire that many marketing managers are only just discovering.

12Feb

The Rise of AEO

Jason Freeman | 12 Feb, 2025 | seo, aeo, search engine optimisation | Return|

What is the difference between AEO and SEO, and why should your business care? We look at the key considerations in AEO, and explain why position zero is the new digital marketing battleground.

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About the Author

Jason Freeman
Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...