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With reach falling and algorithms changing, is organic social media still worth it for businesses in 2025?

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Unlock the power of LinkedIn Marketing in our latest episode of Beyond The Click!

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Jason dives into why Facebook Marketing is still one of the best tools in your digital toolkit - whether you're selling scented candles or industrial forklifts (we don’t judge).

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As social platforms grow in importance, so too does the risk of losing access to them.

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Marks & Spencer (M&S) has launched a new campaign, ‘Make an Understatement’, focused on both men’s and women’s underwear. The campaign has been widely reported as the retailer’s first dedicated men’s underwear campaign in a decade—but is that really the full picture?

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Strategic distraction through positive PR is a well-known crisis management technique that many brands should be prepared to deploy when faced with negative publicity.

Archive by category: Social MediaReturn
In business (as with television) change is inevitable and sometimes desirable. Even when the status quo appears preferable - and change is forced upon you it is still possible to maintain customer loyalty. In business, change is inevitable.
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A hung Parliament equals uncertainty equals a bad situation for business, so received wisdom goes. That is not necessarily the case and cloud of uncertainty does in fact have a very bright silver lining
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