It is that time of year where advertising budgets are blown and creative minds work overtime. The run up to Christmas kicked off in earnest yesterday with Black Friday - but should SMEs put all their eggs in this sleigh?
    
    
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      In business (as with television) change is inevitable and sometimes desirable. Even when the status quo appears preferable - and change is forced upon you it is still possible to maintain customer loyalty. In business, change is inevitable.
    
    
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