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With reach falling and algorithms changing, is organic social media still worth it for businesses in 2025?

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Unlock the power of LinkedIn Marketing in our latest episode of Beyond The Click!

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Jason dives into why Facebook Marketing is still one of the best tools in your digital toolkit - whether you're selling scented candles or industrial forklifts (we don’t judge).

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As social platforms grow in importance, so too does the risk of losing access to them.

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Marks & Spencer (M&S) has launched a new campaign, ‘Make an Understatement’, focused on both men’s and women’s underwear. The campaign has been widely reported as the retailer’s first dedicated men’s underwear campaign in a decade—but is that really the full picture?

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Strategic distraction through positive PR is a well-known crisis management technique that many brands should be prepared to deploy when faced with negative publicity.

Archive by category: Social MediaReturn
As we wake up this morning to a hung Parliament, it is clear that belief in the Tory's grasp of social media advertising was misplaced. So where did it all go wrong? We hear so much about targeting when marketers speak. There is more data than ever before...
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The lasting popularity of jazz can give us valuable insights into successful branding and content creation for the web and social media. The origins of jazz go way back and it has many different forms.
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