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UX focuses on how someone experiences your website, while UI is the visual and interactive layer of a website.

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A website can look great and still fail to convert. This is because users may struggle to interact with your site.

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The right frequency depends on your audience, your objectives, and the value you’re providing.

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A brand redesign can feel like a balancing act. On one side, there is the need to modernise, stay relevant, and respond to changes in the market. On the other, there is the risk of alienating existing customers by moving too far away from what made the brand recognisable and trusted in the first place.

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CMS training is often seen as a technical extra, but in reality it delivers practical benefits across a wide range of roles and organisations.

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For most businesses, especially in B2B, it can be better to post less often with something worth saying than to post frequently just to fill the feed.

19Jul

Let your website be your international trade negotiator

Jason Freeman | 19 Jul, 2016 | Return|

Following the dramatic EU Referendum result, a lot has been said about the need to put together international trade deals with other countries. The implication where a lot of this discussion is concerned is that doing business with customers abroad will necessitate political intervention to overcome seemingly insurmountable obstacles.

Nothing could be further from the truth

Cross-border trading will continue

As the well-known saying goes, where there’s a will there’s a way. Where international trade is concerned the will to see products and services traded across borders has always been a powerful driver for business. This will continue to be the case in the post-Brexit world.

Through hanging on the every word of the commentary provided by much of the UK’s media, we are in danger of thinking ourselves into a bad place. Failure could become a self-fulfilling prophecy.

Now is not the time to be fretting over what may or may not happen in the coming months and years. The opportunities that present themselves once Britain leaves the EU will be taken by those most ready to act.

Multinational website design can create opportunities

Right now, we are in effect under starter’s orders. If you want your business to be ready to go on the ‘B’ of BANG, now is the time to prepare. The key to your presence in markets both at home and overseas is your corporate website. This should be the communications hub and major selling tool for your business. BBI Brandboost has exceptional experience in creating websites for international markets, both multinational and multilingual.

To see whether your website is global-market-ready, give us a call or contact us through the form on our website. We will be pleased to offer strategic advice and the practical information you need to succeed in the post-Brexit world.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...