Content Strategy
Before a pixel is posted, we plan a content calendar with a mix of content types (photos, videos, carousel, etc.). We will help you to determine the posting frequency and timing for optimal engagement. And we will identify relevant hashtags and trends to increase discoverability.
Content Creation
Having a plan is the first step but there is still the not insignificant question of actually producing high-quality photos, videos, and graphics for posts. We edit and enhance visuals to maintain a consistent aesthetic. And - to make sure those well-crafted posts are found - we craft engaging captions that complement the content.
Consistency and Monitoring
Once up and running it is vital for a content creator not to take their foot off the throttle, and to change tack only if a better course appears. We ensure that the visual theme, posting schedule, and branding elements remain consistent. And we monitor trends and shifts in user behaviour to adapt strategies as needed.