What is PPC & Adwords Marketing?
PPC advertising offers a cost-effective solution to boost your business through improving your online profile, and allows your organisation’s website to appear above competitors or organic listings in search engine results.
Google Ads (formerly known as Adwords) offer a paid route to prominence on Google pages. It can be a very useful way to bring your business high search engine visibility without the inevitable delays of using organic SEO to improve rankings.
Although pay-per-click advertising has no dependencies on SEO or Google Algorithmic changes, it can be particularly effective if used in conjunction with organic SEO. It is similar to the powerful impact that a display ad in the press can exert when running with complementary editorial. With Google Ads you pay for Google space/ranking while with organic SEO you earn it.
PPC and Google Ads can offer businesses fast, measurable results, targeted to the right audience whilst increasing brand awareness. As well as being a great way to target local business, PPC and Google Ads can also be used to test your marketing strategies for different mediums, due to its rapid and concise results.
Click here to find out why you should choose BBI Brandboost
At BBI Brandboost, we believe that an investment in any form of paid advertising should at the very least yield positive results. Our technical operations, and marketing team deliver high return campaigns, for global companies as well as SMEs. Through taking the time to understand your business inside-out we know there is no one-size-fits-all approach to our work.
We offer advice, implementation of PPC strategies, and the skills needed to utilise this method with strategic focus to maximise the SEO benefits for business. Our PPC services integrate strong placement, scheduling and copywriting skills, which allows us to offer effective, focused and targeted ad campaigns across a variety of online channels.
With a diverse and in-depth knowledge of online media, BBI Brandboost's PPC marketing High Wycombe based team is able to create and implement Google Ads in order to promote your business on the appropriate channels to the selected audiences.
Tracking, analysing and targeting website visits, allows us to present relevant messages to specific targets through re-marketing. This can dramatically improve your conversion rates and meet ROI objectives.
Each of our recommendations, campaigns and innovative ideas are backed up with facts and figures, to ensure our PPC services use combinations of tried and tested techniques get the best results for you. BBI Brandboost pride ourselves on making the most of any budget, investing in our own team in order to stay ahead of the competition, to make sure you can too.
PPC marketing can be incredibly effective and has the potential of reaching vast audiences. This is probably why some fraudulent companies have looked to take advantage of the Google platform and create all manner of scam ads.
In order to develop trust through Google advertising it is important to:
Honest advertising allows a business to:
Seeking Professional Support
A Google ads campaign which is clearly defined and focused will not only attract targeted traffic to a company's website but also stimulate public awareness and positive perceptions of the brand.
Booking Google Ads and other PPC options, can seem to be fairly straightforward. However the bidding process is potentially time-consuming and requires expertise in using a given budget to best effect.
If you require support in creating, scheduling and booking ads then BBI Brandboost would be happy to support you in every way. Our highly skilled marketing and technical team will ensure that your ads will showcase what your business offers and demonstrate the integrity of your brand. For more information about how we can help please contact us now.