Digital Marketing Case Study



Norbar Digital Marketing Case Study

Norbar is a world leading manufacturer of torque tools and calibration equipment. The company’s sectors of interest extend across many areas of activity where precision engineering is of paramount importance, including the aerospace, automotive, railways, oil & gas and mining sectors.

The company is a long established expert in precision engineering at the highest level, manufacturing every item in house and testing every product in its own laboratories. Its equipment has an impact on businesses and consumers alike. Torque measurement is vital for performance and safety in many areas of industry and consumer activity.

The objective of the communications campaign for Norbar Torque tools was to promote its expertise and activities across a wide range of sectors both in the UK and overseas. It was also important to highlight the effort that the company was making to encourage apprenticeships in this particular field of precision engineering.

Digital Marketing in High Wycombe by BBI Brandboost

The Work

Digital Marketing in High Wycombe

With a company like Norbar, there is a huge amount of industry insights and sector specific information that management and specialist personnel have to communicate. But inevitably the day job gets in the way of getting the message across to a wider audience.

Through the medium of targeted news releases, negotiated exclusive articles and one-to-one press interview formats we were able to promote the range of Norbar’s activities, both in the UK and in the nations where it had an established presence, such as Australia, New Zealand, The USA, China, India and Singapore.

Additionally, through attending and promoting the company’s annual open days, we supported their vital STEM oriented campaigns to encourage young men and women into the field of precision engineering.

The Outcome

Online marketing in High Wycombe

The result of our communications programme for Norbar led to exposure in both trade sector and vertical media. Our targets have been in both UK specialist media and selected titles overseas. Outcomes in both cases have been successful.

We are also particularly pleased that the company’s apprenticeship programmes have flourished, which we have been instrumental in supporting.

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