Social media marketing is invaluable for driving traffic online

Social Media Marketing

Social media marketing is invaluable for driving traffic online, cultivating an engaged audience and creating brand awareness. It not only requires producing excellent and focused content, but also involves keeping up with current issues, national trends and local activity specific to the client’s business.

Additionally, PPC ads can complement a social media campaign well, allowing wide reach and penetration to the desired audiences. Utilising PPC and engagement through precise social media management can in turn lead to higher SEO rankings and increased website traffic. For example, using data from Facebook audience insights can help you plan your ads.

These are some of the many aspects that need to be taken into account when creating an engaging social networking strategy. In the ever changing world of social media, the need for specified targeting is becoming more important than ever. Effectively analysing the behaviour of different demographics, allows us to penetrate the right audiences and generate successful campaigns for our clients.

Our team has extensive expertise in a number of marketing disciplines, allowing us to manage social media accounts for clients and adapting content and tactics for their individual needs.

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Why Choose BBI Brandboost?

At BBI Brandboost, creative meets technical and experience meets innovation. Combining the specialised knowledge of our operations team with the talents of our creative people, gives us the ability to produce the most innovative campaigns and technical designs you could imagine.

Every business has a story to tell, and communicating your message across social media involves targeting and tailoring your content to your audience in a way that is coherent and engaging.

We have a great deal of experience in social media marketing because we have tried and tested different approaches over time. For instance we are adept at integrating PPC social media ads, and targeted posts into creative and engaging campaigns.

However, it is not only through targeted PPC advertising that social media strategies come to life. Utilising our range of online tools, we are able manage social media accounts successfully to reach specific audiences organically, through boosted posts and targeted campaigns.

Bringing in marketing and communications strategies onto social media networks in such a way engages the specific audiences for those channels. Social media can also be used as part of a wider communications strategy, handling issues ranging from promotional events to crisis management.

Our social media management skills can be utilised to develop options for social engagement tailored to suit a wide range of budgets and business requirements.

Every business has a story to tell
Social media marketing strategy

Our Services Include

  • Strategic planning: Providing statistics and demographic information to assist in building social media strategies.
  • Content development: Producing and continually updating great content, designed to entertain, fascinate and meet SEO objectives for demonstrating social engagement, thus driving target traffic to the client website.
  • Creative design: Producing infographic designs, animations, images and unique video productions to enhance brand awareness and business reputation.
  • Social media monitoring: Tracking social media for comments, reviews and openings to join relevant conversations with B2B and consumer targets.
  • Community building: Joining existing communities and creating new groups of business targets and industry interests on relevant social media channels.
  • Social profile management: Handling the updating and engagement opportunities of corporate and company spokespeople’s social network profiles.
  • Reporting and analysis: Supplying regular information and analysis on all information relating to the client’s social media strategy, including data on followers and progress with engagement and other objectives.


Each social media network attracts audiences for different reasons and requires different social media marketing strategies. Twitter, Facebook, LinkedIn groups, blogs and other channels each have an SEO value, but this will vary depending on the business and its target markets.

Communication through social media marketing once started needs to be regular and designed to stimulate engagement, which in turn has a positive effect on SEO as well as building a loyal following. One key piece of advice is that it is generally better to focus on a preferred channel or channels rather than spread your message too thinly!

In a recent website news article, BBI Brandboost made the following recommendations:

  • Be selective about which social media channels best suit your business
  • Evolve campaigns and tactics that create proactive, targeted and positive engagement
  • Avoid the temptation (however attractive it may be and simple it is to measure) of playing the numbers game with social media followers!

Communication strategies need to consider a range of factors such as SEO, inbound marketing, content marketing, PR and social networking for business. This needs the kind of teamwork and strategic thinking that BBI Brandboost can offer your business to fulfil your social media marketing objectives.

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