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Google’s mission to direct web users to high quality informative online content has been highlighted by its recent algorithm update known as EAT, which has seen a range of websites demoted.

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The emergence of voice search in the digital marketing environment has thrown into doubt whether SEO can be a stand-alone action, or whether in fact it has merged into content marketing.

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When designing your app for your target audience, make sure everyone who could possibly use it can. Failing to do so was a mistake that Domino’s made when creating its pizza ordering app.

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Anyone who has missed out on the Greggs vegan sausage roll marketing video should take a look. It’s clever, stylish, funny and hugely successful!

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Gillette’s new advert aims to tackle toxic masculinity. Despite the inevitable backlash – and in part because of it – we should embrace the message and applaud the stand being taken.

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“Behave on social media as you would in real life”. This was the message for users of social networks from an opinion piece written in the Guardian...

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