Google’s mission to direct web users to high quality informative online content has been highlighted by its recent algorithm update known as EAT, which has seen a range of websites demoted.
The emergence of voice search in the digital marketing environment has thrown into doubt whether SEO can be a stand-alone action, or whether in fact it has merged into content marketing.
When designing your app for your target audience, make sure everyone who could possibly use it can. Failing to do so was a mistake that Domino’s made when creating its pizza ordering app.
Anyone who has missed out on the Greggs vegan sausage roll marketing video should take a look. It’s clever, stylish, funny and hugely successful!
Gillette’s new advert aims to tackle toxic masculinity. Despite the inevitable backlash – and in part because of it – we should embrace the message and applaud the stand being taken.
“Behave on social media as you would in real life”. This was the message for users of social networks from an opinion piece written in the Guardian...