There is are numerous ways of generating leads, many of which have been around for a very long time; including direct mail, advertising, third party referrals, telemarketing, networking and PR. These can be effective in promoting brand awareness and in taking a prospect on their journey towards the decision to purchase.
The online environment has created additional wide-ranging opportunities for lead generation in the B2B arena. A well-structured business website, with excellent content and benefiting from the support of proactive SEO strategies, can act as a powerful element in this process.
Once attracted to a website, an individual’s engagement with a company’s web content has invariably been assessed by the website owner through contact initiated by a website visitor. This could possibly be actioned via filling in an onsite information request form or by subscribing to a newsletter. The visit would then be established as having generated a warm lead.
However, website tracking tools have now been developed that will allow businesses to monitor and analyse any potential warm leads before direct contact of any kind has been made. With today’s new lead generation technology you can engage with a website visitor and nurture their interest in your products and services at a much earlier stage than previously possible.
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BBI Brandboost offers a powerful website tracking tool that will capture information about your website visitors in real time. Our Online Lead Generator will show which companies and organisations have shown interest in your business and thus open up positive and live sales opportunities.
The Online Lead Generator offers password protected access to information about who is looking at your site, when they have done so and which specific landing pages they have viewed. It is now possible to grasp opportunities early in a potential buyer journey. You can capture valuable information for B2B lead generation, helping your business to identify prospects at the very moment of their initial interest in your business, its products and services.
The primary purpose of the Online Lead Generator is to create warm leads. This can be exceptionally useful to both your salesforce and your marketing team. Information obtained can turn cold calling into positive discussions and direct the topicality and relevance of your marketing activities. It can help you create a high value database of genuine prospects and their specific areas of interest.
This invaluable tool can support your business on both strategic and tactical levels. It will help you to assess how well your marketing, SEO and communication activities are working. This in turn will assist your business in focusing your sales and marketing strategies and tactics with added precision. Regular reports and updates are provided as and when required, allowing you to continually study and evaluate progress being made.
The BBI Brandboost Online Lead Generator can open up a range of opportunities for your sales team. By identifying the name of the company or organisation that has visited your website, and by pinpointing the exact area of their interest, it provides information that can be useful for upselling to existing customers as well as initiating potential new sales leads.
In other words, if a customer of your business has been buying a certain product or service from your website and they visit the landing page for another, which will be recorded by the lead generation tool, this information could initiate a renewed contact by your salesforce. In certain cases, it could also provide useful intelligence on the way that a customer’s business is developing and provide invaluable data for future reference.
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