The Covid-19 pandemic has accelerated the trend of past decades for business transactions, interaction and engagement to be carried out via web based applications and communication channels. The world has been interconnecting at incredible speed and website users are eager consumers of the news, information and entertainment that the technological revolution has enabled to be brought online at an incredible rate.
Websites have become increasingly important as communication hubs for public, private and special interest sector organisations to showcase their products and services, as well as passing on news about projects and developments.
This gives whoever has the task of managing the content of a website a very important role indeed. They not only need to ensure that website content presents well on mobile and desktop screens of varying sizes but also that the dynamic of the website is maintained. This means regular changes and updates must be made on the website to maximize a positive user experience (UX), attract return visits and increase traffic from target audiences and target demographics.
Content quality and SEO
Good quality content that is continually refreshed and updated will also push a website further up the search results of Google and other search engines. Search algorithms track a wide range of factors from website page loading speeds to authentic inbound links and from target keyword identification to interaction with social media networks.
However the ultimate goal, on which the reputation of Google and other lesser search engines ultimately rests, depends on being able to direct targeted web traffic to websites that provide the highest standards of informative and accessible content, offering UX of excellent quality.
Unnecessary challenges with CMS platforms
For websites to achieve this depends largely on the content management system (CMS) that underpins their structure. There are a wide range of options out there for website owners and administrators to choose from, but their functionality and ease of use can vary widely. Updating content on some can be a pleasurable and rewarding experience, while others can cause a nightmare of frustration.
For instance, with some CMS platforms, the interface can be exceedingly complicated and counterintuitive. This means that text edits can’t be made easily and creating a new page can be like trying to understand the quantum theory of gravity at the same time as riding a monocycle through a ploughed muddy field. Website administrators may eventually be able to rise to these challenges, but why have the challenges in the first place?
CMS conversion to a new platform
What struggling website administrators want is to be able to change their website into something that makes managing it as easy as possible. Text edits should be as simple as a Word doc and creating a page should be no harder than posting to Facebook.
Well, fortunately there are content management systems that offer that kind of ease of use and, while the team at BBI Brandboost can work with any CMS that our clients use on their websites, the one we most prefer is DNN (aka DotNetNuke). It is very reliable, secure and has a wide range of excellent features and a logical modular structure and functionality.
DNN is also incredibly easy to use and you don't need any technical knowledge or coding skills to make the changes to enhance your website and increase inbound traffic through supplying exceptional UX. A look at the tutorial videos published by our DyNNamite DNN specialist division will show you how easy it can be to make radical changes or detailed modifications to your website content.
If you are considering CMS conversion and would like some advice and support from the expert team at BBI Brandboost, please contact us at any time.