What’s the difference between UX and UI design?

UX (User Experience) design focuses on how a website feels and functions — ensuring users can navigate it easily and achieve their goals without frustration. UI (User Interface) design is about how it looks — the layout, colours, buttons, and visual elements that make it appealing. Together, UX and UI create seamless, enjoyable experiences that build trust and drive conversions.

How does UX and UI design improve conversions?

Good design removes barriers that prevent users from taking action. By analysing user behaviour, streamlining navigation, and creating persuasive layouts, we make it easy for visitors to engage with your content and complete key actions — whether that’s a purchase, enquiry, or sign-up. Improved usability directly leads to higher conversion rates and stronger business performance.

Can you redesign an existing website to improve user experience?

Yes. Many businesses come to us with websites that look good but don’t perform well. We conduct UX audits to identify pain points and redesign interfaces for clarity, efficiency, and engagement. The result is a website that not only looks modern but also delivers measurable improvements in customer satisfaction and conversion rates.

What does BBI Brandboost’s UX and UI design service include?

Our service covers every stage of the process, from research and wireframing to design and testing. We combine insights into user behaviour with creative design expertise to build intuitive, accessible, and conversion-driven websites. Whether you need a full redesign or incremental improvements, we ensure your site performs beautifully for both users and search engines.

UX and UI Design

Built for Human Behaviour

Transform your website into a seamless, customer-focused experience

Start my Project

You Deserve Happy Customers

Your website should work for you - turning visitors into loyal customers and creating effortless journeys that leave lasting impressions. By focusing on your users’ needs, we help you build trust, increase satisfaction, and grow your bottom line.

Our UX and UI design services focus on making every visitor’s journey seamless and satisfying. From intuitive navigation to visually stunning interfaces, we create experiences that engage users, build confidence, and encourage loyalty. It’s not just about looking good - it’s about delivering measurable results.

By prioritising user needs, we help your website stand out in a crowded digital landscape. Whether it’s guiding a potential customer to make a purchase or turning a one-time visitor into a brand advocate, our designs are created to drive real-world outcomes. When your users feel empowered and delighted, your business grows.

Let us transform your website into a powerful tool for engagement, trust, and success. With our expertise, your site will not only attract attention but also inspire action. This is design that delivers - not just pretty pictures, but meaningful results.

4 Benefits of UX & UI Design

Increased Sales

A beautifully designed website isn’t enough - your site needs to guide users effortlessly toward taking action. From optimised layouts to persuasive call-to-actions, we design with your goals in mind. Imagine a visitor landing on your site for the first time: what’s their next step? Our UX and UI designs create a seamless journey, removing barriers and encouraging engagement. Whether it’s making a purchase, signing up, or contacting you, every element is strategically placed to convert.

Increased Sales By aligning your business objectives with user behaviour, we maximise your site’s potential to turn casual visitors into loyal customers. With us, you don’t just get a good-looking site - you get one that actively drives results. When conversion rates increase, so does your bottom line.

Improved Customer Loyalty

Loyal customers are the backbone of any successful business. When users find your site easy to navigate and enjoyable to use, they’re more likely to return. It’s not just about functionality; it’s about creating a positive emotional connection. Our UX and UI designs ensure that every interaction reinforces trust and satisfaction, building relationships that last.

From consistent branding to intuitive navigation, every detail is crafted to make your users feel valued. Imagine a customer who returns time and again because your site delivers exactly what they need without frustration. By meeting expectations - and exceeding them - we help foster loyalty that keeps your business thriving. Improved Customer Loyalty

Enhanced Brand Credibility

Your website is often the first impression of your brand. A poorly designed site can undermine trust and credibility, no matter how great your products or services are. Our UX and UI designs ensure that your website reflects the professionalism and quality your business stands for. Clean layouts, clear messaging, and cohesive branding all work together to build confidence.

When users encounter a well-designed site, they see a business that invests in excellence. This perception can be the difference between someone choosing your brand or a competitor’s. By partnering with us, you’re not just improving your website - you’re solidifying your reputation as a leader in your industry. enhanced brand

Greater Efficiency

A well-designed website doesn’t just benefit your customers; it saves your business time and resources. By optimising interfaces and user journeys, we reduce the need for support and troubleshooting, freeing up your team to focus on other priorities. Clear pathways and intuitive design minimise user confusion, cutting down on inquiries and complaints.

Think about the hours spent dealing with issues caused by poorly designed websites. Now imagine reclaiming that time and channelling it into growth and innovation. Our UX and UI designs eliminate inefficiencies, ensuring your website works smoothly for both you and your customers. It’s an investment that pays off in saved time, reduced stress, and increased productivity

Greater Efficiency

Make Every Click Count

Contact us to transform your website with user-focused UX and UI design that turns visitors into loyal customers.

Contact Us

View Our Portfolio

Adviser Hub

Cambridge Nutritional Sciences

Clement Clarke

E-Clinical Forum

Element Six

Gardner Denver

Glenside Commercial Interiors

Mission without Borders

Norbar

We Are BBI Brandboost

We're a seasoned team of web design and online marketing experts in High Wycombe. For over 25 years, we've crafted, hosted, and managed websites, pioneering responsive design and open-source technologies.

We excel in website design and innovation

BBI reviews on Google

Our integrated approach combines technical expertise with creative content and strategic marketing. This allows us to deliver impactful online solutions. Contact us today to discuss your project.

Contact Us

FAQ Frequently asked questions

What’s the difference between UX and UI design?

UX (User Experience) design focuses on how a website feels and functions — ensuring users can navigate it easily and achieve their goals without frustration. UI (User Interface) design is about how it looks — the layout, colours, buttons, and visual elements that make it appealing. Together, UX and UI create seamless, enjoyable experiences that build trust and drive conversions.
How does UX and UI design improve conversions?

Good design removes barriers that prevent users from taking action. By analysing user behaviour, streamlining navigation, and creating persuasive layouts, we make it easy for visitors to engage with your content and complete key actions — whether that’s a purchase, enquiry, or sign-up. Improved usability directly leads to higher conversion rates and stronger business performance.
Can you redesign an existing website to improve user experience?

Yes. Many businesses come to us with websites that look good but don’t perform well. We conduct UX audits to identify pain points and redesign interfaces for clarity, efficiency, and engagement. The result is a website that not only looks modern but also delivers measurable improvements in customer satisfaction and conversion rates.
What does BBI Brandboost’s UX and UI design service include?

Our service covers every stage of the process, from research and wireframing to design and testing. We combine insights into user behaviour with creative design expertise to build intuitive, accessible, and conversion-driven websites. Whether you need a full redesign or incremental improvements, we ensure your site performs beautifully for both users and search engines.

Brandboost Credits

Simplify your marketing with Brandboost Credits! Pay a fixed monthly fee, and we’ll adapt activity to suit your needs - ramping up during peak times, scaling back when quieter, or shifting focus. Your budget stays consistent while your marketing stays flexible. Learn more today!

Learn More

Who We work with

What Our Clients Say About Us

Leanne Hindle

This company and its team are nothing short of amazing. Quite frankly they have saved us huge issues many times by being so reactive and proactive. Honestly the response times and thoroughness is awe inspiring...

EWI Events

We have been working with BBI Brandboost to refresh our DNN website and I have been really impressed with all their work and the support they have provided. At all steps of the project they provided helpful advice...

Beverley Gold

Our organisation has worked with BBI Brandboost for many years. They have provided excellent service. They respond to emails, they provide advice and their services are value for money...

Steph B

It has been a pleasure working with the team at BBI - they are professional, hard-working and take the time to understand our needs and find the best possible solutions to support. I have worked with BBI on a number of...

Rick Pearce

Outstanding service from a team of professionals that really know how to help a business take steps to transform their digital presence. Highly responsive and their commitment to do the best...

Kathleen Brown

I can not Thank these Guys enough. Andrew was absolutely amazing making sure i understood what was required and the development team worked so quickly to deliver my site. would I use them again yes...

Jasmine Butler

A thoroughly successful and enjoyable experience working with BBI Brandboost to redevelop and redesign our website. We are customer-facing SME with multiple divisions. Jason listened to us with care and attention...

BIVDA Ltd

Great support from the team. Helped us define our needs and met a very aggressive timeline! We were also shortlisted for the Trade Association Website of the Year 2018 - of which we are very proud for all our hard work.

Cambridge Nutritional Sciences

Professional, helped the website go live on time and extremely helpful . They listen to what you need, advise where necessary, reply to requests promptly and make you feel like you are their only customer...

Roy Kinch

BBI have been extremely skillful in design, new websites, website amends and Google Adwords for us at ABK, we would highly recommend them to any type of business who need a professional profile on the internet.

OBN

OBN is a life sciences networking organisation based near Oxford, UK. We selected BBI Brandboost having talked to a lot of potential provider and selected them on the basis of their responsive service...

Monthly Recap BBI News

Is Your Website Working Hard Enough for Your High Wycombe Business?

Jason Freeman

Director

Many business owners feel frustrated when their website looks respectable but doesn’t generate enquiries, sales, or leads. If that sounds familiar, it may be time to take action.

Read Article

WordPress Security in 2025

Andrew Libra

Managing Director

For businesses, the consequences of a hacked website go far beyond inconvenience. Downtime means lost revenue.

Read Article

Recent Google Updates And What It Means For SEO And Paid Ads

Bradley Rose

SEO and Content Marketing

Google has made two major updates impacting SEO and paid ads. Removing the num=100 parameter and redesigning ad labels.

Read Article

Protecting Your E-Commerce Business from Modern Cyber Threats

Jason Freeman

Director

By partnering with a proactive web agency that combines technical expertise with long term strategic support, your business can stay one step ahead of emerging threats.

Read Article

What to Do When Your SEO Isn’t Working

Bradley Rose

SEO and Content Marketing

If your SEO results have stalled despite your best efforts, an expert review can save you hours of guesswork.

Read Article

What Start-Ups Can Learn from Newly Promoted Teams

Andrew Libra

Managing Director

Each season, the Premier League welcomes three new clubs from the Championship. Often, those promoted sides quickly find themselves out of their depth.

Read Article