The Mission
Monitran, a specialist manufacturer of vibration sensors and monitoring systems, approached BBI Brandboost seeking greater visibility for their products online. They required reliable support to manage their website, ensuring that updates such as new data sheets, articles and structural changes could be made quickly and efficiently. At the same time, they wanted to improve their search visibility for key product phrases to drive more enquiries from relevant industries.
The Work
Our team began by providing website management and SEO support. This involved:
- Updating product data sheets and technical content.
- Publishing news articles to showcase expertise.
- Optimising site structure for better user experience.
- Targeting core product related search terms to strengthen rankings.
With the website more stable and SEO showing progress, Monitran expanded their programme with us to include PPC advertising. Campaigns were developed around high value product terms, delivering a measurable increase in enquiries.
The success of SEO and PPC led to a further extension into social media management, with BBI taking responsibility for Monitran’s LinkedIn presence. We created a structured plan to:
- Share products from the website.
- Promote news articles and business updates.
- Highlight upcoming industry events and exhibitions.
Our promotion of events on LinkedIn proved especially effective. Campaigns drove significant increases in website visits and engagement, helping Monitran maximise their presence at these shows. The success of one such event prompted the company to rebook for the following year, citing the strong visibility since attending the event.
The Outcome
BBI provides Monitran with an integrated digital marketing service, spanning website management, SEO, PPC and social media. The combined approach has strengthened their brand visibility, ensured their website remains accurate and up to date, and created a steady stream of high quality enquiries.
Monitran continue to value our proactive support and strategic adaptability, describing the results as highly positive and key to their ongoing growth.