Increased visibility, enquiries and bookings fora travel company
After a major website relaunch (not be us), All Ways Tailormade (AWTM) saw their organic visibility vanish. They came to us, looking to recover search presence, increase enquiries, and reduce their overreliance on Google Ads, which had been delivering little to no success despite heavy investment.
We began by cutting unnecessary Google Ads spend and refining their campaign structure. By creating tightly targeted ad groups and focusing only on high intent search terms, we ensured that every click was from a quality lead. We also explored alternative PPC methods and introduced Facebook Ads with a custom audience designed to reach the right people at the right time.
On the SEO side, we audited and improved the site to make sure key target phrases were visible across priority pages. Technical fixes were made, and new blog content was written with a clear internal linking strategy that connected naturally to relevant tours. This strategic approach helped build relevance and improved the site’s ability to rank for meaningful search queries.
The impact was immediate. Enquiries and bookings for AWTM tours doubled, and PPC costs were reduced by 75 percent without sacrificing performance. Organic visibility was regained, with several key target phrases now appearing on page one of Google. The client now has a leaner, more effective digital strategy that delivers real results.
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We're a seasoned team of web design and online marketing experts in High Wycombe. For over 25 years, we've crafted, hosted, and managed websites, pioneering responsive design and open-source technologies.
Our integrated approach combines technical expertise with creative content and strategic marketing. This allows us to deliver impactful online solutions. Contact us today to discuss your project.
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