E-commerce website Case Study

An e-commerce website for a manufacturing company.

Our client is legally required to provide a spare parts service to its customers. Prior to our involvement, Schwank’s spare parts supply was handled entirely over the telephone, was very labour intensive and dependent on the knowledge of key personnel. BBI were enlisted to move the whole spare parts service over to an e-commerce (online) shop. The e-commerce solution had to make life easier for our client’s customers and save time for our client. 

The website had to incorporate a very wide range of products. Schwank heaters have a long service life and therefore a huge stock of spare parts was to be catalogued and categorised on the website. In order to ensure an excellent user experience, this extensive catalogue had to be organised in an intuitive and logical manner.

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The website was successfully completed and has the flexibility to allow the client to self-administer any required changes. These can include alterations to prices, the introduction of new products, changes in availability and delivery lead times, as well as text changes to the website's terms and conditions and, if necessary, adjustments to the overall design.

The site has been invaluable in freeing up Schwank's personnel from dealing with routine ordering matters over the phone and allowing them to concentrate more on core operational activities.

Schwank's end customers have been delighted with the new 24-hour online facility, and have found ordering spare parts to be much faster and easier than before.

This project has reinforced our belief in the effectiveness of our chosen e-commerce platform and we would be delighted to put it to work for you.

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