Hot on the heels of Google's mobilegeddon algorithm update, Bing has now said that it will follow suit and launch its own update to promote mobile-friendly websites in search.
The jury is still out on how effective mobilegeddon has actually been and the people at Bing say that they will not be attempting to go quite so far as Google's stated aims - in Bing, websites that are still particularly relevant to specific search terms will not be penalised for failing to be mobile-friendly. Quite how this will work in practice is unclear as surely you cannot promote a mobile-friendly website without demoting something else?
Whether search engines carry out their threats or not, the truth is that you should not need to be told that catering to mobile visitors to your website is essential. If you accept that a pocket watch is more convenient than a wall-mounted clock, and that a wristwatch is more convenient still, you already accept that mobile-friendly websites are an improvement on those that can only be viewed on desktops.
In our view, more important than the threat of being moved down search results is actually having the little mobile-friendly label next to your website listing. Where mobile users are concerned, seeing those two little words next to one listing (and missing from another) is enough to make the decision for them on which link to click.
If your website is not mobile-friendly you ARE losing visitors. End. Of.