All Web Design Website Development Website Services App Development Branding and Design Marketing Services A to Z of Marketing AI
Can You Redesign an Existing Brand Without Losing Its Identity?
Can You Redesign an Existing Brand Without Losing Its Identity?
${PTime}

A brand redesign can feel like a balancing act. On one side, there is the need to modernise, stay relevant, and respond to changes in the market. On the other, there is the risk of alienating existing customers by moving too far away from what made the brand recognisable and trusted in the first place.

Who Can Benefit from CMS Training?
Who Can Benefit from CMS Training?
${PTime}

CMS training is often seen as a technical extra, but in reality it delivers practical benefits across a wide range of roles and organisations.

How Often Should a Business Post on Social Media?
How Often Should a Business Post on Social Media?
${PTime}

For most businesses, especially in B2B, it can be better to post less often with something worth saying than to post frequently just to fill the feed.

What is a Consent Management Platform?
What is a Consent Management Platform?
${PTime}

A Consent Management Platform (CMP) is a tool that helps businesses collect, manage and record user consent for data collection on their website.

The Death of the Keyword: Why Consultative Ads are the Future of UK Search
The Death of the Keyword: Why Consultative Ads are the Future of UK Search
${PTime}

Google Search is changing from a list of links to a digital advisor. Discover what "Consultative Ads" mean for UK brands, how AI Overviews are shifting consumer intent, and how to prepare your Google Ads strategy for the "Death of the Keyword" in 2026.

What types of videos work best for marketing?
What types of videos work best for marketing?
${PTime}

Whether you want to launch a new service, support your sales team or keep your brand visible on social media, the right video format can make all the difference.

MORE
25Apr

A to Z of Marketing - B is for B2B Marketing

Jason Freeman | 25 Apr, 2025 | A to Z of Marketing, B2B Marketing | Return|

 

Episode 2 of our A to Z of Marketing series explores B2B marketing – why it matters, what makes it work, and how to keep it human. This short video is packed with tips on content, personalisation, channels, and consistency – with a cheeky line or two thrown in for good measure.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...