Google has announced a new update to its spam policies, this time targeting a deceptive practice known as back button hijacking.

A drop in website traffic can be concerning, particularly if your website plays a key role in generating enquiries or sales.

Answer Engine Optimisation (AEO) is about structuring your content so it can be understood, extracted and presented clearly by AI systems.

B2B buyers are changing and sales must change with them. According to Gartner 67% of buyers prefer not to engage with a sales rep early on.

At BBI, we measure SEO performance in a way that connects search data to real business outcomes.

Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.