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UK Secures £31bn Tech Investment led by Microsoft
UK Secures £31bn Tech Investment led by Microsoft
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The UK has secured its largest-ever technology investment package, with Microsoft committing an unprecedented £22 billion over the next four years to strengthen Britain’s artificial intelligence (AI) and digital infrastructure.

When Your Product Gets Misunderstood – Turning Confusion into Clarity
When Your Product Gets Misunderstood – Turning Confusion into Clarity
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Even the best products don’t always get the reception they deserve.

AI Opportunities and Challenges
AI Opportunities and Challenges
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Artificial intelligence has quickly shifted from being a niche tool to a mainstream business resource.

A to Z of Marketing - Y is for YouTube
A to Z of Marketing - Y is for YouTube
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In this episode of our A-Z of Marketing, we look at how B2B companies can use YouTube to build authority, share knowledge, and reach decision-makers.

A to Z of Marketing - X is for "X Marketing"
A to Z of Marketing - X is for "X Marketing"
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In this episode of our A to Z of Marketing series, we explore how to use X (and other social media platforms) to grow your audience and nurture engagement.

Do not blindly accept automated ads recommendations
Do not blindly accept automated ads recommendations
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Automated ads recommendations might look helpful, but it is important not to treat them as instructions that must be followed.

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28Apr

A to Z of Marketing - D is for Demand Generation

Andrew Libra | 28 Apr, 2025 | Return|

 

In this episode of Beyond The Click, Andrew explains what demand generation is and how it can help your business attract more qualified leads, shorten the sales cycle, and improve your marketing ROI.

About the Author

Andrew Libra

As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Find out more about Andrew...