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The Art of the Alt: What Makes a Good Alt Tag (and Why Your SEO Depends on It)
The Art of the Alt: What Makes a Good Alt Tag (and Why Your SEO Depends on It)
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For years, digital marketers have treated the humble image alt tag as a convenient dumping ground for keyword stuffing, while web developers have viewed it strictly as a tedious technical compliance checkbox.

Digital Marketing for Transport and Logistics Companies: Turning Capability into Enquiries
Digital Marketing for Transport and Logistics Companies: Turning Capability into Enquiries
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BBI Brandboost helps logistics companies create structured digital marketing strategies that turn capability into clear, compelling messaging.

Website Design for Pharmaceutical Companies: Building Trust from the First Visit
Website Design for Pharmaceutical Companies: Building Trust from the First Visit
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BBI Brandboost designs and builds websites for pharmaceutical and bio-science companies that prioritise clarity, credibility, and performance.

Digital Marketing for Travel Companies: Turning Interest into Enquiries
Digital Marketing for Travel Companies: Turning Interest into Enquiries
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BBI Brandboost helps travel companies take a more structured approach to digital marketing, so visibility turns into real opportunities.

Who We Work With at BBI Brandboost
Who We Work With at BBI Brandboost
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Over the years we have worked with companies of all sizes, across a wide range of industries, each with their own challenges, audiences and goals.

SynthID: The Invisible Signal That Could Make or Break Your SEO Strategy
SynthID: The Invisible Signal That Could Make or Break Your SEO Strategy
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The AI content gold rush has hit a digital tripwire that many marketing managers are only just discovering.

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25Apr

A to Z of Marketing - A is for AEO

Andrew Libra | 25 Apr, 2025 | A to Z of Marketing, AEO | Return|

 

We're kicking off a brand new A-to-Z of marketing series on Beyond The Click – and 'A' is for AEO.
Andrew takes a closer look at what Answer Engine Optimisation actually is, how it works, and why it's fast becoming a vital part of modern SEO campaigns.

About the Author

Andrew Libra
Andrew Libra

As MD of BBI Brandboost, Andrew heads up our award winning team of Online Communications & Marketing Specialists, which provides an extensive suite of website development, application development, online marketing, SEO and social media services to local, national and international businesses. Find out more about Andrew...