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The Art of the Alt: What Makes a Good Alt Tag (and Why Your SEO Depends on It)
The Art of the Alt: What Makes a Good Alt Tag (and Why Your SEO Depends on It)
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For years, digital marketers have treated the humble image alt tag as a convenient dumping ground for keyword stuffing, while web developers have viewed it strictly as a tedious technical compliance checkbox.

Digital Marketing for Transport and Logistics Companies: Turning Capability into Enquiries
Digital Marketing for Transport and Logistics Companies: Turning Capability into Enquiries
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BBI Brandboost helps logistics companies create structured digital marketing strategies that turn capability into clear, compelling messaging.

Website Design for Pharmaceutical Companies: Building Trust from the First Visit
Website Design for Pharmaceutical Companies: Building Trust from the First Visit
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BBI Brandboost designs and builds websites for pharmaceutical and bio-science companies that prioritise clarity, credibility, and performance.

Digital Marketing for Travel Companies: Turning Interest into Enquiries
Digital Marketing for Travel Companies: Turning Interest into Enquiries
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BBI Brandboost helps travel companies take a more structured approach to digital marketing, so visibility turns into real opportunities.

Who We Work With at BBI Brandboost
Who We Work With at BBI Brandboost
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Over the years we have worked with companies of all sizes, across a wide range of industries, each with their own challenges, audiences and goals.

SynthID: The Invisible Signal That Could Make or Break Your SEO Strategy
SynthID: The Invisible Signal That Could Make or Break Your SEO Strategy
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The AI content gold rush has hit a digital tripwire that many marketing managers are only just discovering.

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25Apr

A to Z of Marketing - B is for B2B Marketing

Jason Freeman | 25 Apr, 2025 | A to Z of Marketing, B2B Marketing | Return|

 

Episode 2 of our A to Z of Marketing series explores B2B marketing – why it matters, what makes it work, and how to keep it human. This short video is packed with tips on content, personalisation, channels, and consistency – with a cheeky line or two thrown in for good measure.

About the Author

Jason Freeman
Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...