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Why Is AEO Important for Voice and AI Search?
Why Is AEO Important for Voice and AI Search?
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Answer Engine Optimisation (AEO) is about structuring your content so it can be understood, extracted and presented clearly by AI systems.

B2B buyers are changing and sales must change with them
B2B buyers are changing and sales must change with them
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B2B buyers are changing and sales must change with them. According to Gartner 67% of buyers prefer not to engage with a sales rep early on.

How to Measure SEO Success
How to Measure SEO Success
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At BBI, we measure SEO performance in a way that connects search data to real business outcomes.

How Can AI Benefit Small and Medium Sized Businesses?
How Can AI Benefit Small and Medium Sized Businesses?
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Small and medium sized businesses can use AI tools to improve efficiency, decision making and customer experience.

How Can Video Marketing Improve SEO?
How Can Video Marketing Improve SEO?
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Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.

How much should be spent on PPC advertising?
How much should be spent on PPC advertising?
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While there’s no single “correct” figure, there are sensible ways to approach PPC budgeting so your spend delivers meaningful results rather than guesswork.

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25Apr

A to Z of Marketing - B is for B2B Marketing

Jason Freeman | 25 Apr, 2025 | A to Z of Marketing, B2B Marketing | Return|

 

Episode 2 of our A to Z of Marketing series explores B2B marketing – why it matters, what makes it work, and how to keep it human. This short video is packed with tips on content, personalisation, channels, and consistency – with a cheeky line or two thrown in for good measure.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...