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Structured data helps search engines interpret content more accurately, providing additional context about your business, services, products and information.

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Generating more qualified leads does not necessarily require more website visitors. Often, it involves making better use of the traffic you already have.

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Website visitors expect pages to load quickly, respond smoothly, and function properly across all devices. When a website feels slow, unstable, or frustrating to use, users are far more likely to leave before taking action.This is one of the reasons Google introduced Core Web Vitals.Core Web Vitals are a set of performance measurements designed to assess real user experience on websites. They focus on how quickly pages load, how responsive they feel, and how visually stable they are while loadin...

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A B2B website needs to build trust, communicate expertise, answer questions clearly, and guide potential customers towards making contact.

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Businesses looking to improve online visibility are often faced with an important question: should they invest in SEO or PPC?

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If your website is generating good levels of traffic, but not delivering results, then it might be time for a redesign.

11Oct

Cybersecurity Awareness Month

Jason Freeman | 11 Oct, 2021 | Return|

It is estimated that cybercrime costs the UK £27 billion per annum. This statistic alone should send a shiver down the spine of every website owner and is why Cybersecurity Awareness Month has been growing ever since it started back in 2004, in the USA.

Since then, it has been adopted by other countries around the world and in October every year awareness is raised about the importance of cybersecurity and how to help prevent malevolent hackers disrupting business operations.

Cybersecurity Awareness Month

The initiative is designed to make individuals and businesses aware of the dangers of cybercrime, learn how attacks can take place and discover how to prevent them from happening.

Danger: Cyber-attacks can cause major damage to your business. If your company website is taken offline or made to show unwanted content, the reputation of your business can be tarnished. Worse still, if hackers are able to lock you out of your own systems, or move your business’s sensitive and personal data to a vault that you cannot reach, your business can be held to ransom. The most infamous example of this type of attack is the WannaCry outbreak of 2017, which brought many NHS hospitals and surgeries to a standstill.

How: The most common forms of cybercrime include phishing, ransomware and malware. These attacks can happen via email – when unsuspecting recipients click on a malicious link - or by hackers getting into the backend of your website and placing malicious software on it.

Prevention: It is important to keep your systems updated as much as possible. As well as this, use strong passwords, tell staff about the latest email and text scams which are happening and be careful about how much information you share online.

Here at BBI Brandboost we help our clients deal with the continued increase in cybercrime by ensuring systems are kept up to date and server defences are as robust as possible (much like building the protective wall taller than the hackers’ ladders are long). If you are worried about the internet security surrounding your business, please let us know. We can identify and assess any systems which need updating, and we have the resources and experience to help secure your website from the threat of cybercrime. Don’t delay. Contact us now.

About the Author

Jason Freeman
Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...