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A to Z of Marketing - P is for PPC
A to Z of Marketing - P is for PPC
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PPC can take you from invisible to top of Google in the space of an afternoon – but is it still worth the cost?

A to Z of Marketing - O is for Optimisation
A to Z of Marketing - O is for Optimisation
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In this video, Andrew from BBI Brandboost explains 10 essential ways to optimise your website for better visibility in Google and other search engines.

How to Increase Google Search Results
How to Increase Google Search Results
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Want to show up more on Google? Discover practical ways to increase search visibility and drive better results with expert SEO guidance.

A to Z of Marketing - N is for Navigation
A to Z of Marketing - N is for Navigation
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In this video, we explain why clear, well-structured website navigation is essential for helping users find the information they need.

Green, Clean and Ready to Be Seen: How BBI Brandboost is Driving Sustainable Marketing
Green, Clean and Ready to Be Seen: How BBI Brandboost is Driving Sustainable Marketing
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At BBI Brandboost, we believe in delivering high-impact digital marketing without leaving a heavy footprint on the planet. For us, going green isn’t a PR exercise – it’s simply the right thing to do. And we’re proud to share the steps we’ve taken (and are still taking) to build a more sustainable future for our agency, our clients, and our community.

A to Z of Marketing - M is for Marketing Mix
A to Z of Marketing - M is for Marketing Mix
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What really drives successful marketing? It all starts with getting the fundamentals right – and that means mastering the Marketing Mix.

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09Jun

Every cloud even the cloud of uncertainty has a silver lining

Jason Freeman | 09 Jun, 2017 | Return|

every cloud has a silver liningThree takeaways from yesterday’s election to give business owners cheer:

1. Targeted marketing works

Data collation and segmentation is now so advanced that any and all target markets, no matter how small, can be sent precise messages worded in just the right way. The proof that moved this idea from theory to theorem is the swing of voters in previously solid seats (for either main party).

2. Drawing upon the lessons of this election will make your marketing more effective

Whereas the Tories spent their time, effort and money on reaching voters in Labour strongholds, they should have been directing those resources at their own defences. Without the right strategy, no tactics will ever allow you to reach your goals. Fortunately, this election has shown the value of that truism and it can be used to inform your marketing through the rest of this year and beyond.

3. Export opportunities are stronger than ever

The exit polls last night caused the pound to nosedive. While it has rallied slightly this morning, opportunities for exporters – derived from the low value of Sterling - remain tantalisingly bright. With the right marketing to overseas arenas, business can boom for the UK’s manufacturing and engineering sectors. You know that saying about the best time to make hay? Well, even if the cloud of uncertainty is obscuring it slightly, the sun is definitely shining.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...