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Do not blindly accept automated ads recommendations
Do not blindly accept automated ads recommendations
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Automated ads recommendations might look helpful, but it is important not to treat them as instructions that must be followed.

A to Z of Marketing - W is for WordPress
A to Z of Marketing - W is for WordPress
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In Episode 63 of Beyond the Click – and Episode 23 in our A to Z of Marketing – Andrew lifts the lid on a critical but often overlooked topic: WordPress maintenance.

A to Z of Marketing - V is for Video
A to Z of Marketing - V is for Video
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From attracting new prospects to building stronger relationships with existing customers, video helps brands cut through the noise and communicate with impact.

Digital Self-Serve Channels for B2B
Digital Self-Serve Channels for B2B
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Give your B2B customers autonomy with digital self-serve channels. We design and build portals, configurators, and tools that shorten sales cycles.

A to Z of Marketing - U is for Umbraco
A to Z of Marketing - U is for Umbraco
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If you're looking for a powerful, flexible and user-friendly content management system (CMS), this video is your complete introduction to Umbraco.

How to Regain Website Visibility
How to Regain Website Visibility
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If your website’s search presence has taken a hit, don’t wait for traffic to return on its own.

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09Jun

Every cloud even the cloud of uncertainty has a silver lining

Jason Freeman | 09 Jun, 2017 | Return|

every cloud has a silver liningThree takeaways from yesterday’s election to give business owners cheer:

1. Targeted marketing works

Data collation and segmentation is now so advanced that any and all target markets, no matter how small, can be sent precise messages worded in just the right way. The proof that moved this idea from theory to theorem is the swing of voters in previously solid seats (for either main party).

2. Drawing upon the lessons of this election will make your marketing more effective

Whereas the Tories spent their time, effort and money on reaching voters in Labour strongholds, they should have been directing those resources at their own defences. Without the right strategy, no tactics will ever allow you to reach your goals. Fortunately, this election has shown the value of that truism and it can be used to inform your marketing through the rest of this year and beyond.

3. Export opportunities are stronger than ever

The exit polls last night caused the pound to nosedive. While it has rallied slightly this morning, opportunities for exporters – derived from the low value of Sterling - remain tantalisingly bright. With the right marketing to overseas arenas, business can boom for the UK’s manufacturing and engineering sectors. You know that saying about the best time to make hay? Well, even if the cloud of uncertainty is obscuring it slightly, the sun is definitely shining.

About the Author

Jason Freeman

As a hands-on company director, Jason inspires our team with his visionary approach to marketing coupled with his impressive technical expertise. A stickler for detail with an eye for design and a talent for writing, Jason is as adept at creating eye-catching marketing material as he is at planning the strategies behind goal-surpassing marketing campaigns.

Find out more about Jason...