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The UK has secured its largest-ever technology investment package, with Microsoft committing an unprecedented £22 billion over the next four years to strengthen Britain’s artificial intelligence (AI) and digital infrastructure.

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Even the best products don’t always get the reception they deserve.

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Artificial intelligence has quickly shifted from being a niche tool to a mainstream business resource.

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In this episode of our A-Z of Marketing, we look at how B2B companies can use YouTube to build authority, share knowledge, and reach decision-makers.

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In this episode of our A to Z of Marketing series, we explore how to use X (and other social media platforms) to grow your audience and nurture engagement.

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Automated ads recommendations might look helpful, but it is important not to treat them as instructions that must be followed.

Fake news is becoming an unpalatable fact of life and this is a challenging environment for businesses. Effective presentation of corporate facts and messages is therefore arguably more important.
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In business, things can get seriously skewed if you sit in a comfort zone surrounded by a soft padding of data. This is because measurement can frequently overlook a plethora of human factors.
Read More
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