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UK Secures £31bn Tech Investment led by Microsoft
UK Secures £31bn Tech Investment led by Microsoft
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The UK has secured its largest-ever technology investment package, with Microsoft committing an unprecedented £22 billion over the next four years to strengthen Britain’s artificial intelligence (AI) and digital infrastructure.

When Your Product Gets Misunderstood – Turning Confusion into Clarity
When Your Product Gets Misunderstood – Turning Confusion into Clarity
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Even the best products don’t always get the reception they deserve.

AI Opportunities and Challenges
AI Opportunities and Challenges
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Artificial intelligence has quickly shifted from being a niche tool to a mainstream business resource.

A to Z of Marketing - Y is for YouTube
A to Z of Marketing - Y is for YouTube
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In this episode of our A-Z of Marketing, we look at how B2B companies can use YouTube to build authority, share knowledge, and reach decision-makers.

A to Z of Marketing - X is for "X Marketing"
A to Z of Marketing - X is for "X Marketing"
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In this episode of our A to Z of Marketing series, we explore how to use X (and other social media platforms) to grow your audience and nurture engagement.

Do not blindly accept automated ads recommendations
Do not blindly accept automated ads recommendations
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Automated ads recommendations might look helpful, but it is important not to treat them as instructions that must be followed.

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A to Z of Marketing - C is for The 7 C's of Marketing
25Apr

A to Z of Marketing - C is for The 7 C's of Marketing

Andrew Libra | 25 Apr, 2025 | A to Z of Marketing |
In Episode 3 of our A to Z of Marketing series, 'C' is for the 7 C’s of Marketing. We break down each one – from customer and content to credibility and consistency – showing how these principles help keep your strategy on course. Whether you're refreshing your brand or launching something new, the 7 C’s are worth checking off your list.
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A to Z of Marketing - B is for B2B Marketing
25Apr

A to Z of Marketing - B is for B2B Marketing

Jason Freeman | 25 Apr, 2025 | A to Z of Marketing, B2B Marketing |
Episode 2 of our A to Z of Marketing series explores B2B marketing – why it matters, what makes it work, and how to keep it human. This short video is packed with tips on content, personalisation, channels, and consistency – with a cheeky line or two thrown in for good measure.
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