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B2B buyers are changing and sales must change with them
B2B buyers are changing and sales must change with them
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B2B buyers are changing and sales must change with them. According to Gartner 67% of buyers prefer not to engage with a sales rep early on.

How to Measure SEO Success
How to Measure SEO Success
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At BBI, we measure SEO performance in a way that connects search data to real business outcomes.

How Can AI Benefit Small and Medium Sized Businesses?
How Can AI Benefit Small and Medium Sized Businesses?
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Small and medium sized businesses can use AI tools to improve efficiency, decision making and customer experience.

How Can Video Marketing Improve SEO?
How Can Video Marketing Improve SEO?
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Businesses that treat video as part of their SEO strategy – rather than as a separate activity – often see stronger rankings and better user behaviour signals.

How much should be spent on PPC advertising?
How much should be spent on PPC advertising?
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While there’s no single “correct” figure, there are sensible ways to approach PPC budgeting so your spend delivers meaningful results rather than guesswork.

What’s the difference between UX and UI design?
What’s the difference between UX and UI design?
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UX focuses on how someone experiences your website, while UI is the visual and interactive layer of a website.

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Archive by tag: b2bReturn
B2B buyers are changing and sales must change with them
18Mar

B2B buyers are changing and sales must change with them

Jason Freeman | 18 Mar, 2026 | B2B, Marketing, Changing buying habits |
B2B buyers are changing and sales must change with them. According to Gartner 67% of buyers prefer not to engage with a sales rep early on.
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A to Z of Marketing - B is for B2B Marketing
25Apr

A to Z of Marketing - B is for B2B Marketing

Jason Freeman | 25 Apr, 2025 | A to Z of Marketing, B2B Marketing |
Episode 2 of our A to Z of Marketing series explores B2B marketing – why it matters, what makes it work, and how to keep it human. This short video is packed with tips on content, personalisation, channels, and consistency – with a cheeky line or two thrown in for good measure.
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